Ollie Shayer

I'm Ollie, a senior leader and expert in media (consumer and retail) and integrated marketing. Throughout my career, I have delivered exceptional results in the retail, travel, and FMCG industries across various regions, including the EU, US, LATAM, and APAC. Currently, I am the omni-media director at Boots UK, leading both the consumer media agenda and the retail media organisation - Boots Media Group.

Prior to my current role, I delivered eCommerce and media transformation for ECCO and global media strategies and activation for Booking.com, both of which were executed across large global markets with significant annual investments. I have a history of driving significant change and delivering game-changing results, including transforming brand marketing into a data-driven integrated marketing process and enabling rapid and far-reaching transformation to digital marketing.

As a senior leader, I prioritise the development of team members to maximise their potential, excel at high-level negotiation, constructive challenge, and identifying opportunities to promote business growth and maintain a competitive edge. I am passionate about the positive impact of cutting-edge marketing on strategic business goals and thrive on the opportunities to shape a business and grow professionally, capably handling change and challenges.