Pascal Coulier

eCommerce and Omnichannel marketing lead, engaging EMEA digital co-marketing programs with retail, alliances and channel partners. 20 years+ experience managing end to end digital marketing strategies.

-> Digital Marketing Strategies
+ Omnichannel with european scope
+ e-commerce / Traffic / Conversion / Growth
+ Media Budget Management for Europe

Growth responsibility:
Manage end-to-end Online and KPIs achievement (EMEA Traffic budgets: SEM, SMM, SEO, Affiliates, Social Communities, Display, e-mail, Viral content, video programs)

Any tools that may help, including Google Analytics Premium, Adwords, DoubleClick, DataStudio, Amazon Web Services, Facebook Dynamic Products, Google Shopping feeds, Products feed tools, AB Tasty, Clicktale...

Specialties: Internet - e-commerce - Catalogs - Online Marketing - Co-Marketing, Alliances & Price management - Online content & tools - Search Engine Marketing - Program Management - Engine optimization

Expert in Digital at SAWI School for the Swiss Federal Exam of Web Project Manager