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Strategic thinker and result-oriented executive with twenty + years of progressive products, marketing, and management experience in CPG, automotive, supply chain, finacial and retail digital marketing strategy, product development and operation planning, management consulting and P&L management within both large and small businesses.
Proven track record of success in both consulting and industry settings in launching new innovative traditional and digital marketing programs and campaigns, developing operations and marketing solutions, leading product growth, reducing costs, building & leading global teams at Fortune 500 companies.
Specialties:
- Digital Marketing Management (Social, Content, CRM and Commerce)
- Digital Transformation
- Technology Strategy and Integration
- DMP & CDP Case Study Development and Management
- Integrated Marketing Campaigns
- Content Marketing Systems and e-Commerce Marketing
- Digital User Experience
- Email Marketing
- Direct Marketing
- Marketing Management
- Brand Building & Audience Targeting
- Segmentation and Analytics
- Product and Service Management
- Strategic Solution Selling
- SEM, SEO, Paid, Owned and Earned
- Digital Business Transformation/Business Process Re-engineering
- International and Regional Business Operations
Strategic Marketing:
-Strategic Brand Positioning
-Marketing Plan Development
-Customer Segmentation and Data Analytics
-New Product Launches & Marketplace Demand
-Pricing, Promotion & Customer Growth Strategy
-Vendor Management
-Consumer & Channel Planning
-Channel & Category Development