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Ettitude - Founders, Phoebe Yu & Kat Dey
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Ettitude: The Bamboo Bedding Brand for Eco-Friendly Sleepers - EP 019
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Founder & CEO of ettitude, award-winning material science and lifestyle company with the mission to dramatically reduce the harmful environmental impact of textiles. With its proprietary technologies, ettitude offers sustainable bedding, bath essentials, apparel, and a variety of textiles made with CleanBamboo™. The manufacturing process is a clean alternative to the highly polluting cotton and viscose textiles. ettitude is Climate Neutral certified and a B Corp.

Prior to ettitude, I had founded two international trading and sourcing companies. My experience includes textile innovation, logistics, and branding. With a love of technology and sustainability, I constantly seek new ways to use emerging technologies to solve real-world problems.

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