Latest Content
Strategic data-driven social intelligence professional with a progressive track record with 13+ years in social/digital analytics, insights, intelligence, and research at various award-winning, global agencies (advertising, PR, research & social) - currently leading Social Insights/Intelligence at Samsung Europe.
Throughout my career I’ve helped brands to better understand, measure and optimise their; audiences, brand health, campaigns, categories, channels, consumer experiences/journeys/reactions – using social/digital data, insights, and analytics.
Working knowledge and experience with some of the world's most renowned brands in; Tech, FMCG, Sport, Entertainment, Luxury, Alcohol, Automotive, Travel, Retail, and Gaming.
Technical proficiency with the following marketing technology tools;
• Social Intelligence/Listening/Monitoring/Customer Experience/Netnography: Brandwatch, Talkwalker, Sprinklr, Crimson Hexagon, Sysomos, Synthesio, Radarly, Pulsar.
• Digital/Social Channel Analytics: Facebook Insights, Twitter Analytics, YouTube Analytics, Google Analytics, Traackr, Socialbakers, Hootsuite, Locowise, DOMO.
• Audience Profiling and Consumer/Market Insights: TGI, GWI, YouGov, Canvas8, Statista, Google Trends.