Latest Content
With 10 years of experience in advertising, loyalty, content, and marketing, I am a result-oriented professional who specializes in planning, strategy, and content creation for digital and traditional media channels. I have worked for agencies and retail brands, including Landmark Group, where I developed and executed multi-channel campaigns for various e-commerce verticals.
Currently, I am an Assistant Manager CRM at Mumzworld.com, the leading online shopping destination for mothers and kids in the Middle East. I build and optimize email, push notification, and in-app programs that support the lifecycle marketing strategy, including onboarding, activation, engagement, and retention. I also drive the experimentation agenda and roadmap for consumer growth marketing efforts across CRM channels, using user segmentation and personalization techniques. I partner with marketing, product, and data teams to deliver relevant and impactful campaigns that increase user loyalty and retention. As a mother of a toddler myself, I am passionate about creating a unique and rewarding customer experience for fellow moms.