Digital Marketing Manager.
Manage all marketing channels and media budgets.
Work on media plans for brand campaigns & Performance Campaign.
Working on increasing brand awareness, brand recall & brand trust.
Working on customer retention , customer loyalty & Lifetime Value through media spends and other marketing channels.
Working on improving ROI & ACOS across all marketing channels.
Keep track of existing market size and work on increasing market size through media spends.
Identifying TG for marketing campaign and theme for creatives.
Skillset
Google Ads Search Campaign
Google Ads Shopping Campaign
Google Ads Video Campaign
Google Ads Discovery and Display Campaign
Google Merchant Center Optimization
Bing Ads Search Campaign
Bing Ads Shopping Campaign
AMS and Amazon Seller Central
Funnel Management on AMS
Facebook Catalog Campaign
Facebook Conversion Campaign
Facebook Post Engagement
Media Buying