Most engaged

Frightening Issues That Haunt Marketers: From Marketing to Mobile 
Oct 05, 2023
Article

Latest Content

The Caitlin Clark Effect: Boosts WNBA Betting by 380% in May
Jul 11, 2024
Webinar
2024 Consumer Shopping Trends for Summer
Jun 06, 2024
Article
Optimove Connect 2024: Highlights in Pictures
Mar 26, 2024
Article
ICE 2024: The CRM Lightning Talks Are Back in Action
Feb 01, 2024
Article
Neil Hoyne, Renowned Customer Analytics Expert & Best-Selling Author, to Keynote Optimove's Connect Conference in London on March 20-21
Jan 11, 2024
Article
NFL Bettor Behavior Shows Needs for Sportsbook Operators to Know the Player's Lifecycle
Jan 09, 2024
Article
7 Customer Segmentation Models: Unlock the Power of Precision Marketing
Dec 12, 2023
Article
Unwrapping Customer Loyalty: How to Drive Retention After the Holidays
Dec 07, 2023
Article
Using AI to Drive Customer Loyalty: Insights from the 2024 Consumer Perspectives on AI-Driven Brand Marketing Report
Nov 29, 2023
Report
10 Strategies for Successful Lifecycle Email Marketing
Nov 28, 2023
Article

Rob Wyse is a senior communications advisor with a nose for news to anticipate and leverage trends to engage in strategic conversations.

He has been influential in changing public opinion and policy to drive market opportunity. His focus is on brand building, reputation management, startup to exit (exits have exceeded $15 billion), policy management to open capital markets, digital communication strategy, executive search consulting, and building strategic digital communication teams. He is a top commentator on workplace issues and dysfunctional CEOs, reaching more than 1 million readers.

A prolific writer, Rob’s own work, and that on behalf of clients appear in strategic news outlets. Currently a contributing member of the Forbes Communications Council.

Prior to his current roles, for more than two decades, Rob was president of Media First, a communication firm he founded which became a Hill & Knowlton affiliate.

16
articles
1
report
2
webinars