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How Mango Drove 4.2x ROAS with Optimization
Jul 11, 2023
Case Study
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Roger Graell is ecommerce director at Mango – since 2010, Mango sells online in more than 80 countries across the globe.

Previously Roger served as Southern Europe marketing director at lastminute.com from 2007-2010, European subsidiary of Travelocity.com, a worldwide leader in the online travel industry. Prior to joining Travelocity, Roger worked for 6 years at Redcats (ex-home shopping division of Kering Group) in different senior positions in marketing and operations, developing the business for brands like La Redoute, Vertbaudet and EmpireStores, across various European countries.

Roger Graell holds a diploma from the Polytechnic University of Catalonia on Mathematics and Statistics and a Management Development Program (PDD) at IESE Business school. As well, works as associate professor of e-commerce and Digital Marketing in ESIC Business School.

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