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Businesses light money on fire running bad promotions & lackluster loyalty programs.
Generic incentives waste money. They subsidize revenue that was going to happen anyways, and fail to build an emotional attachment that actually drives behavior. And all managed in painful workflows that take thousands of hours each year to run.
I run our strategy practice at Talon.One, where we help businesses improve their incentives strategy to drive new revenue, decrease promotions spend, and optimize operations. I consult with brands about their promo & loyalty strategy and build business cases for various enhancements.
Our promotions & loyalty engine powers efficient & effective incentives using any customer, session, and item data, integrating seamlessly with commerce platforms, customer data platforms, customer engagement platforms, and more. We've influenced >$40 Bn in GMV with brands like Ticketmaster, Eddie Bauer, Burger King, adidas, and Carlsberg, processing > 1Bn requests every month with 99.999% uptime.
We help our customers:
💰 Increase revenue through higher basket sizes, frequency, and loyalty membership. Our customers report average discounted AOV uplift of 7%, with some > 25%.
♻️ Increase efficiency through lower promo spend, decreased CAC, and thousands of saved dev hours. We’ve helped customers decrease their acquisition costs by as much as 50% while maintaining growth.
🔒 Decrease risk with enterprise-grade APIs and robust fraud controls. We’ve helped decrease coupon fraud by > 90% & provided perfect uptime on all 8 Black Fridays we've been in business.
We believe that incentives are a vital & underserved channel that demand a harmonized strategy across Promotions, Loyalty, and Pricing (e.g. strikethrough & product labeling). All of this needs to be personalized, omnichannel, real-time, and connected across your enterprise data stack. We are as much a strategic partner as we are a tech vendor, helping enterprises transform their incentives from an obligatory cost center to a humming revenue engine.
If you want to get geeky about loyalty programs & next-level incentives, grab time here:
https://calendly.com/panzertalonone/45