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Entrepreneurial Technology Marketing Leader 🔹 Data & Metrics Focused Approach 🔹 Nimble Market Response 🔹 Global Marketing Success 🔹 Empowers Winning Teams
I am a Technology Marketing Leader with 20+ years of experience developing and executing marketing programs in high technology for leading cloud managed service, backup & recovery, eCommerce and mobile app organizations. My deep experience gives me the ability to shift direction quickly in response to market conditions while maintaining strategic alignment with core business objectives.
My approach brings data to the art of marketing through building strategic, numbers-based marketing models that prove how marketing contributes to achieving key business goals. I have an expansive marketing toolkit that includes online marketing, channel marketing, CRM and data analytics, SaaS software & mobile applications, automation tools, lead generation, branding and project management. I am skilled at strategically positioning complex product lines through distilling value propositions and evolving market positioning by segment and audience.
My leadership style is focused on empowerment, and I have a strong track record of creating and leading high performing teams. I set our tone through a blend of implementing vision for ongoing digital innovation, clearly establishing goals and supporting team members to succeed. We will consistently deliver on time, on budget and exceed expectations- it is core to who I am as a professional and a leader.
★ IMPACT SNAPSHOT ★
🔹 MARKET PENETRATION: Evolved online marketing messaging to increase positive response rate by 600%
🔹 DIGITAL MARKETING SHARE: Increased digital marketing’s lead generation from 4% to 35% of company mix in <1 yr
🔹 INNOVATIVE STRATEGY: Grew global free trial software downloads by 25.7% through creating an innovative strategy and framework
🔹 GLOBAL MARKETING LEADERSHIP: Designed and implemented successful, global, omnichannel marketing programs. Ranged from traditional marketing/sales to integrated online SEM/SEO and social
SKILLS/KEYWORDS: Marketing Leadership| Global Marketing Strategy | Marketing Positioning | Change Management | Strategic Marketing Plans | Vendor Management | Campaign Delivery | Digital Marketing | Project Management | KPIs | Channel Marketing | Product Launches | Brand Management | Dashboard Development | SEO | SEM | CRM | Online Marketing | Inbound/Outbound Marketing | Marketing Automation | Digital Channels | Channel Partners | Domain Strategy | Account Based Marketing | ABM | Direct Marketing | 6sense