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I'm a versatile operator/marketer, with a career spent in and advising the C-suite of the most iconic brands globally, designing efficient, effective, and often culturally-driven solutions to their most intractable problems. Side note: I've never held a position that existed before I had it.
If I've any one strength it's what Steve Jobs described as the "ability to make unexpected connections between fields," one of the benefits of doing what I do for as many brands as I have.
I'm currently the Managing Director of the Forbes CMO Network; overseeing and building the editorial, content, programming strategy, and development for one of the most influential communities of marketers globally, including the Forbes CMO Summit; The World’s Most Influential CMOs list, the Entrepreneurial CMOs list, and a growing portfolio of editorial initiatives. My work is to help evolve the art and science of marketing at a time when marketing and brands are in real crisis.
Previously, I spent 5 years at Endeavor's cultural marketing agency 160/90, where I built and oversaw the Strat Planning, Cultural Insights, Purpose-Driven and Entertainment Marketing practices. I also sat on Endeavor's DEI board of advisors.
I was Live Nation's first Global CMO, overseeing a marketing organization of 500, led the company to YoY EBITDA growth in both a recession and one of the most scrutinized mergers in recent history. In 14 months, I re-architected data-driven, fan-centric media and creative strategies, reinventing plans/ops across the whole of the marketing organization.
While a career is about far more than its successes, some other moments:
- Built 5 different marketing businesses inside Hollywood’s two biggest companies, CAA and Endeavor
- Bear the scars of lessons learned as a failed entrepreneur who tried to make the world a better place for women and girls (still trying.)
- Created CVS's BeautyMark platform, changing the face of beauty globally
- Authored both The Truth In Advertising Act, Federal Legislation, twice introduced in Congress with bi-partisan sponsorship, and The Scratch & Sniff Book of Weed (7th printing)
- Convinced eBay to post their first video ad, making video integral to their platform
- Put Coke into American Idol, a partnership AdAge said “transformed TV advertising” (and Coke)
- Reframed Google's search query for suicide
- Recommended against Sprite signing LeBron out of HS. Not everything's a winner.
- Represented 3 of the first 4 US Gold medalists in beach volleyball. (Random, yes.)
Of course there's more, so find me if you'd like to talk.