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Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
Dec 16, 2024
Podcast Episode

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Building Trust and Authenticity Through Ecosystem-Led Growth with Shawnie Hamer, Crossbeam
Dec 16, 2024
Podcast Episode
Nearbound Daily #428: Always factor in the humanity ๐Ÿ’ž
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Highly skilled in building and executing content processes, training materials, and dynamic campaigns in software, media, and educational industries. A partnership evangelist focused on finding ways to win together through meaningful content.

I'm a true believer in collaboration and learning. As a leader, I strive to nurture empowered and connected marketing teams. As a born researcher and creative writer, I pride myself on building data-driven solutions and innovative content that enhances channel performance and brand reach.

As the Head of Content at Reveal, I focus on seeking and solidifying co-marketing relationships; establishing and enforcing content standards and best practices; building and instituting eLearning paths, processes, and course curriculum, as well as course marketing and distribution; creating strategies and KPIs around content output and quality; researching and utilizing engagement metrics, data, and analytics to widen and increase revenue opportunities; identifying and organizing audience segments and the voice(s) needed to engage them; and acting as a liaison between executives and my team.

My specialties and passions include: building solution-oriented processes, original content creation, social and digital campaign executions, facilitating team and inter-department collaboration, overseeing digital content design and strategy, leading creative and empowered teams via a mentorship mindset, and learning as much as possible from the brilliant humans I am so lucky to work with.

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