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Sheila is a veteran in tech and digital services geared towards emerging markets. Currently, she heads the Marketing & Communications group at Home Credit, the Philippines' leading non-bank consumer finance company offering financial inclusion to millions of underserved Filipinos.
She was also part of the start-up team that launched HOOQ, a video on demand service jointly owned by Singtel, Warner and Sony, in the Philippines. Prior to HOOQ, Sheila was Vice President of New Media at TV5, helping revamp its digital platforms. She has worked with global mobile operator Telenor, based out of Malaysia and Norway, piloting digital products and services for Telenor’s Asian subsidiaries. She was also Chief Operating Officer for Level Up!, helping lay the foundation for the Philippine MMOG industry and creating the “Ragnarok Generation”.