Shiv Narayanan

Shiv is the Founder and CEO of How To SaaS, a Marketing Strategy Consulting firm that works with leading Private Equity Investors and CEOs. As an advisor, consultant, and fractional CMO, Shiv has helped client B2B companies create hundreds of millions of dollars in enterprise value with marketing and demand gen.

Shiv is also the author of Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days -- a framework all PE companies can use to grow their portfolio investments faster.

Prior to How To SaaS, Shiv was the CMO of Wild Apricot, which was acquired by Personify and Rubicon Technology Partners in October 2017 and eventually flipped to Pamlico Capital in August 2018.