Siddharth is MBA from ISB, Hyderabad, and an IIT-Roorkee graduate having 8 years of work experience in Product Marketing, Category Management, Merchandising & Marketing Strategy. Siddharth is currently leading Growth Marketing function at DeHaat- India's biggest Agritech company. Prior to this, Siddharth was leading product marketing initiatives with Media.net & PayU. Siddharth was part of the B2B Sales Strategy team of OYO. He has also led the Central Marketing function of Dubai-based e-commerce start-up Wadi.com (Rocket Internet venture). He was one of the early members of the Category Management team at Shopclues and has handled merchandising & account management along with P&L of the Health, Sports & Furniture categories. He was instrumental in setting up the merchandising process and KPIs for the category management team at Shopclues.
He has delivered results consistently across his roles and is always on the lookout to learn something new and continually challenge himself. He loves making people laugh and treks regularly in the majestic Himalayas.
Industry Exposure: Fintech, Ad-Tech, E-Commerce (Products & Services) and Hospitality
Specialties: Product Marketing & Startegy, Category Management, Merchandising and Sales & Marketing.