For over ten years, I have been designing and making beautiful things to go online but have found myself develop a keen interest on how to market that content effectively. I started to develop my SEO and PPC skills professionally almost 4 years ago and since then have taken every new challenging project head on. Google AdWords Certified individual, I have taken every opportunity and new tool available to ensure my clients accounts are running the best they can. PPC optimisation doesn’t stop at the interface though. I’ve become obsessed with conversion rates and addicted to testing new ideas and strategies to ensure they’re as high as they can be.