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Lessons B2B Brands Can Learn From Nike's Marketing Strategy
Jun 02, 2021
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A human leader with 25 years of experience driving complex turnarounds, building brand equity and innovating consumer engagement models to grow business value and return for shareholders. I’m lucky to have worked in every major region and across the sport, hospitality and renewable energy sectors. Always focused on long term brilliance over short term ego driven results which means I’ve become more and more bullshit intolerant and am wondering where all the brand builders have gone.

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