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I recently learned the term "full-stack Marketing" and it really stuck with me. Today, marketing leaders can't choose between "performance" and "brand" functions: One without the other will inevitably fail, and balancing the two is the real challenge.
I’m a well-rounded marketer with strong roots in consumer insights, brand storytelling, and performance marketing. Currently focused on finding the sweet spot between brand and performance at a high-paced growth company in the Bay Area.
Being a scriptwriter in my undergrad days made me a persuasive storyteller. Now, I couple that expertise with data analytics to deliver powerful, personalized, and persuasive brand stories. I'm always intrigued by the next shiny object in the room and my current obsession is OTT. If you share this interest, DM me and I'd love to share and/or learn more :)