Professional with a career of over 20 years in market research and consumer insights. I have experience conducting practically all types of consumer studies (U&A, advertising studies, market segmentation, social listening, etc.). I have had the opportunity to work for large brands from a wide variety of sectors (Danone, Mahou San Miguel, Nestlé, Red Bull, Central Lechera Asturiana, Banco Santander, Movistar, etc.) in both advertising and market research agencies. I am proficient in all research techniques, from the most traditional ones such as surveys or focus groups, to the most innovative ones such as Social Listening, Big Data or Data Science (machine learning).
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