Will Taylor

Buyers don't trust you. That's not your fault - but buying has evolved. You must tap into existing trust and relationships through a nearbound approach to reach them and deliver value.

Ready to actually generate revenue from your partner program? Read on ⬇️

Your sales and marketing team need a network of trusted, influential people in the ecosystem.

This results in:
- Faster opened doors (and warmer)
- Higher percentage win rates
- Faster deals closed
- Larger deals

How do I know this? I have:
- Built enablement programs that increased partner retention by 70%
- Stood up an entire program from the ground up (from integrations to affiliates)
- Created a motion that generated the same revenue as sales, with 1/3 of the headcount
- Generated more revenue with this motion than an entire team of 8 SDRs and account executives

So what now?

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Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts.