Jonathan's career path has gone from digital marketing, to craft beer, to healthcare analytics before launching into the world of entrepreneurship with The Juice. While these experiences don't seem related, a diverse skill set and unique perspective are now an advantage as their team is creating a new way to think about B2B marketing. The Juice, built to modernize B2B content marketing, solves a problem he's fought at every step of the journey.
Experienced Customer Advocate with a demonstrated history of working in Customer Support and SaaS industry. Skilled in Negotiation, Social Analytics, Customer Satisfaction, problem-solving and productivity tools. Strong support professional with a Bachelor’s Degree focused in Law from Universitatea „Alexandru Ioan Cuza” din Iași.
Lecturer in Marketing @ Bogazici University | Digital Marketing Strategy
I am Serbay, a marketing lecturer, co-founder, and digital marketing consultant with over 14 years of experience. I have a master's degree in integrated marketing communications management and a Searchmetrics Green Belt certification. My core competencies are digital marketing strategy, content marketing, SEO, data analytics, and marketing tools.
Currently, I teach digital marketing courses at Bogazici University and Kadir Has University, where I help students learn and apply the latest best practices and trends in the industry. I am also the co-founder and leader of Contentus Icerik Ajansi, a content marketing agency that creates and optimizes original and relevant content for various businesses and platforms. Additionally, I am an international speaker, an advisory board member at Oncrawl, and a published author on e-commerce marketing. My mission is to share my knowledge and insights with students, clients, and audiences who want to grow and succeed in the dynamic field of digital marketing.
Chosen by Allure Magazine as part of the top 10 Beauty Bloggers in the 2014 Beauty Blogger Awards. Serein has since appeared and collaborated with online magazines, websites, and brand dedicated to beauty and fashion.
Serein continues to create content for her audience combined at 200,000 with over 2 million views per month. She recently launched her interactive digital magazine, "By Serein" and hosts a weekly podcast "Behind The Beauty." Everything Serein does is in hopes to motivate and inspire people to feel and look their best from the outside in.
Serein has worked with many brands including: Fresh, Boscia, Kopari, bareMinerals, Shiseido, and many more.
I help entrepreneurs, businesses and brands show up online with a consistent brand tone through strategic copywriting and content creation. As a graduate of Canada's leading journalism school, I have an extensive background in writing, digital producing and content strategy. My words appear in The Marilyn Denis Show, CTV Life, Fashion Canada, National Post, and more.
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