Community Growth @ Lavender | aka DemandJen | Keynote Speaker
38% of complex B2B purchase attempts end in "no decision" and involve ~11 customer stakeholders.
We're not losing to our competitors. We're losing to customer risk aversion.
We're losing to the customer's gut feeling that no matter how much "better" our solution may be, the road to "better" involves change, cost, productivity losses while the team learns how to do/use something new.
We're losing because in an environment where uncertainty is high, humans will do everything they can to avoid risk.
How are you showing your customers the cost of inaction in your outreach? How are you helping them realize that the pain of same is greater than the pain of change?
I'm passionate about partnering with B2B Sales teams to help them stop losing deals to status quo, price, or no-decision.
That guy from LEON - Founder of HUMANS - Mental Health Tech Advisor
I'm an ex Wellness Professional/Pro Sports Performance coach turned repeat founder and startup advisor. At LEON, I'm responsible for the business development and employee ecosystem, putting our people and technology to work alongside small to large companies and the wellness marketplace to accelerate their corporate and social wellness efforts.
Earlier I founded and led the operational side of AthleteList where I sourced and worked alongside athlete support providers (Ortho's, PT's, Sports Data Scientists etc.) in helping them access professional and recreational athletes alike.
Previously, I was a Sports Science Consultant, leading Olympic Sports development in Track and Field. I successfully represented over 7 countries in the 2016 Rio Olympics, ranging from the USA, Jamaica, India, Ghana and the UK.
I've spent way too much time in the fitness industry. From opening new locations and regions, consulting on cutting edge sports performance centers in Silicon Valley, to early stage franchise development . Earlier I attended Temple University where I learned a few things about exercise science and data science.
I live in Philadelphia and have an office in NYC. Cheers!
I am a creative, motivated and highly skilled writer with extensive experience in journalism, copywriting, marketing and editing. I have had two non-fiction books published, the most recent being YES VE-GAN!, which was published by Octopus in January 2020. I write regular features on topics including travel, food, and social affairs, and work with many different clients to create stimulating, relevant content that promotes their brand and services.
B2B Content Creator & Podcast Host | Social Media and Community Building for B2B
A Jack of 2 Trades and a Bit of a Joker
I'll be honest, when I started my journey as an industrial engineer fresh out of college, I never imagined I'd end up where I am today. Sure, I had dreams of optimization and efficiency dancing in my head, but little did I know, my path would take some delightfully unexpected twists and turns.
For six years, I immersed myself in the world of manufacturing, learning the intricate dance of production lines, supply chains, and lean principles. I was a master of process improvement, but deep down, a part of me wanted something more.
Content marketing, where storytelling and strategy collide.
Suddenly, my world shifted from streamlining assembly lines to crafting narratives. I became a wordsmith, a weaver of tales that could captivate even the most jaded industrial minds.
I traded in my hard hat for a keyboard, my blueprints for blank canvases waiting to be filled with words that could inspire, educate, and entertain.
But I wasn't content with just mastering one trade; I wanted to be a jack of all trades, a true renaissance man of the content world. So, I expanded my skillset, diving headfirst into video production, podcasting, and B2B social media.
And through it all, a sprinkle of humor that kept things light and enjoyable. After all, what's the point of creation if you can't have a little fun along the way?
But let's be real, my journey hasn't been all sunshine and rainbows. There have been moments of self-doubt, times when the words refused to flow, and the inspiration well ran dry.
I'm a connector, a storyteller who thrives on the energy and support of my audience. When the going gets tough, I turn to my fellow creators.
Together, may we weather the storms, exchanging ideas, offering encouragement, and reveling in each other's successes.
Self-starting marketing and communications professional with an entrepreneurial mindset and a passion for digital marketing, CX (customer experience) and launching great products into the market. Extensive business/marketing/project/programme management skills with a proven track record of executing high-level business and marketing strategies in a B2B commercial subscription and start-up SaaS technology company - all fast-paced, growing and ever-changing environments.
A demonstrated history of leading Integrated marketing initiatives (online and offline) partnering with internal and external stakeholders to achieve business goals, driving revenues, customer retention, lead generation and free trial registrations. Continually managing multi-projects both collaboratively and independently, alongside ambitious and demanding growth objectives always making time for continual self-development in business leadership and digital marketing, as well as actively leading and mentoring peers and direct reports.
Exceptional interpersonal skills, strong attention to detail, advocate for data-driven decisions and experimentation and an effective method to planning and implementing compelling digital strategies, digital campaigns and email marketing initiatives. Extremely hands-on as well as possessing a wider business perspective and appreciation for all who contribute along the buyer journey/customer lifecycle.
A natural flair of building lasting relationships always exhibiting confidentiality, discretion, tact, diplomacy and professionalism but also knowing when you need some humour! A firm believer in providing inspiring leadership and empowering those around to develop their full potential through mentoring and just simple compassion and encouragement.
Hey there! I'm a product designer at Storyly, where I get to create immersive experiences through the use of Stories on mobile apps and websites. With several years of experience, I absolutely love designing innovative solutions that not only solve complex problems but also bring joy to users.
As a Program Manager, I lead and manage projects for various clients centered around product adoption and performance. I have over five years of experience in the computer software industry, with a focus on customer success, process improvement, and attention to detail.
I have a Master of Arts in Linguistics from the University of Freiburg, where I studied multilingualism and NLP. I also have certifications in management training and project management from Raw Signal Group and Coursera, respectively. My mission is to create engaging and effective conversational interactions that enhance the user experience and deliver value to the clients.
Seasoned global digital, technology and data transformation executive with proven experience in enabling business growth, optimizing cost and improving brand value by leveraging technology and data. Proven experience in CPG, Food & Beverages, Media and Retail industries.
Enthusiastic about building high performing teams. Proven experience in technology and digital strategy, large scale global business and technology transformation, organizational design, change management and operational support in digital, enterprise and consumer facing technology.
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