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Marketing Manager at Aprimo
I am Aprimo born and raised - from intern to Marketing Manager. I am responsible for managing Aprimo's inbound marketing initiatives that help drive pipeline growth, including: 3rd party sponsorships, advertising and social media strategy, execution of Aprimo's annual user conference, and planning & attending industry and partner events.
My absolute favorite part of my job is facing, and ultimately conquering, the challenge of humanizing a B2B tech brand to deliver exceptional content experiences across every channel.
On a personal note, I love PEOPLE. Please feel free to connect and reach out regarding any and everything - I would be happy to hear from you.
Partner
Head of Growth | The Juice
Aiming to make work less overwhelming for marketing and sales pros, via The Juice.
Partner
Distributed Ledger Technology Research and Implementation
Building and promoting sophisticated decentralized projects.
Head of Growth (Lead Generation)
Developing overall B2B strategy and executing tactical management of multichannel activities and campaigns:
- building a marketing team from scratch, which consists of in-house specialists and part-time experts (Content creation, SEO, Paid ads, lead generation);
- providing leadership based on self-organizing team principals (Holacracy);
- exploring new niches, validating product growth hypos (“Lean Startup” approach) by running marketing - experiments via inbound and outbound channels;
- creating an ideal customer profile and buyer personas description;
- managing the content marketing activities: research and planning, copywriting, fact checking, editing; maintaining a content calendar; content promotion and influencer relationship management;
- planning and running paid ads campaigns (Google, Facebook, LinkedIn, Twitter, Quora);
- launching cold outreach campaigns (Linkedin and Email);
- coordinating website development (Scrum process);
- composing analytic reports and creating BI dashboard using website and in-app data (Google Data Studio, Zoho, etc.);
- measuring and reporting performance of each digital marketing campaign and assessing MROI for each channel; defining KPIs for each role in the team towards the main business goal;
- establishing partner relations with agencies and vendors.
Head of Digital Transformation, Europe Hair Care at Procter & Gamble
18 years of demonstrated & recognized success in Regional and Global Technology leadership roles
Servant Leader. Disruptive Thinker. Team "gardener"
Content Marketing Manager at Birdeye
Experienced Marketer with a demonstrated history of working in the SaaS indsutry. Skilled in Copywriting, Content Creation, Digital Marketing, Marketo and Hubspot, SEO, Event Marketing, Digital Advertising and more. Strong marketing professional with a Bachelor of Business Administration (BBA) focused in International Business from Berkeley College.
Dir. of Operations | SEO, SEM and SMO Strategist | Manpower
Dynamic Operations Manager who's well versed in areas including, search consulting, strategic recruiting, branding, and marketing that's always looking to connect and expand both your and my network to maximize career opportunities.
Specialties: Specializing in all areas related to maximizing skill and potential while leveraging one's desire to grow and succeed with an organization.
Follow on IG & Twitter- @manpowersfl
17K+ connections
CTO & Co-Founder @ ChatHQ & 1NationUp
CoFounder & CTO @1nationup @chathq_io | Empowering non-tech founders to deliver SaaS products | 🇨🇺🇺🇸 #MiamiTech | Tweets @cbnsndwch
Sailebot®: Patent-pending AI solution that automates the entire sales prospecting lifecycle using Digital Labor™ - No data required!
Distinguished business development professional with over 20 years of experience. My background also encompasses leading and growing successful sales teams, primarily in the areas of information technology and professional services.
Over the past 15+ years, I've been responsible for leading and managing business development efforts for fortune 500 clients. My experience includes being selected to join the leadership team of a $40-million boutique IT consulting firm.