Browsing Creators
Sr. Production Manager, Digital & Multimedia at Aprimo
Video producer. Marketing Cheat Codes podcast showrunner. Animator. My main goals are to educate and entertain. At Aprimo, a B2B SaaS company, I am the primary resource for development of video, audio, photography, and motion graphics-based projects across departments. Playing a critical role in the global brand experience through digital media deliverables and processes that guide marketing and field efforts, I have a continued focus on Aprimo’s overall visual representation and customer experience, both online and in-person.
My background is in education, events, documentary production and advertising, with projects that have been used at international conferences, screened at major film festivals, played on television, radio, and print. After early work at Leo Burnett and leading student filmmaking programs with Adobe at Cannes and Sundance, I completed a Master of Science in Digital Cinema Production. The classroom was still calling my name, so I taught advanced multimedia courses at a college prep school in Chicago, then moved on to manage the video studio and create curriculum content for the first fully accredited online culinary program. Over the past decade I also worked on large-scale physical events, and spent several years as project manager for a virtual event and live-streaming platform, building digital experiences and global product launches for tech companies, nonprofits, and publishers. When I'm not working or volunteering, you can find me going analog, exploring parks and nature with a film camera in hand.
Partner
CGO @ A1M. Award-Winning Marketer Obsessed with Building Systems. Co-Host of Marketers Talking. Mediocre Call of Duty Player.
It all started in 1995 when my grandpa bought a copy machine and I started making counterfeit bills with my classmates pictures where the dead presidents should be. I sold them for $2 a piece or 3 for $5 until the school shut it down and I switched to selling mix tapes before moving onto building geocities sites for local businesses.
Some kids grew up playing with dolls or legos; I grew up playing business.
My most profitable childhood venture was mowing the neighbors lawns - I later learned that this was partially because my grandfather was fertilizing their yards while they were at work. This was before Nest and Ring when the only home security was the stay-at-home parents in the neighborhood and they didn't snitch on each other.
I had an unconventional childhood which left me with a strong sense of purpose and confidence that I could conquer anything I chose, regardless of my experience or expertise in an area, as long as I work hard.
This led me to be the first-in-the-family to do a lot of things; starting college part time at 15, moving to Italy at 16 for a year abroad, launching and selling a company in my early 20s, moving from a 7,200 person town to NYC to work in VC-backed startups, publishing a book, selling another company, being on tv, speaking at conferences around the country, grad school, and more.
Nearly 3 decades after my first (childhood) entrepreneurial venture I'm still in the business of building businesses and love it.
Today I run A1M with one of my oldest marketing friends who I met on Twitter in the early 2010s. We split our time between advising high-growth SaaS startups and founders, working directly with clients to drive revenue through adoption of AI and robust, automation systems, and producing content to help make good marketing more accessible for all.
Partner
Director Product Marketing at RingCentral
Experienced, results-driven Product Marketing Manager and Market Researcher with extensive background in fast moving industry including Networking, Telephony, Video Conferencing, Collaboration and Cloud Offering. Excellent interpersonal and cross group communication skills. Great problem solving, strategic thinking and technical skills. Deep customer empathy and ability to identify customer needs.
Director, Marketing Strategy at MNTN
Accelerating growth for healthcare, e-commerce and DTC brands.
Director of Digital Marketing & Content Strategy
Experienced digital marketing leader and creative content strategist. Passionate about the power of storytelling and building up empowered teams.
Email: sewonbarrera@gmail.com
Head of Digital Banking at ING Turkey
More than 15 years of experience in digital transformation, business development, digital marketing and sales, mobile and web analytics, marketing technologies, performance marketing, communication, SEO, SEM, customer experience, marketing research, product management, web sites and social media management.
Sr. Account Based Marketing Manager at Amplitude | Career-Minded | Tenacious Self-Starter | Accomplished with high adaptability for fast pivot across vertical markets.
Highly analytical, skilled professional within technology space with honed business acumen backed by marketer experience driving pipelines for strategic campaign development, business growth, and sales expansion. Connective and collaborative team player with forward-thinking approach to advancing projects by working cross-functionally. Additional key strengths include:
Impact-Maker, leading laser-focused campaign designs and implementations that propel company growth and customer retention. Results-driven via sound decision-making, planning, and execution.
Keen Strategist, in aligning across agile environments. Clear communicator & engaging relationship-builder, leveraging dynamic early career experience to excel within mid-sized and enterprising business sectors.
Visionary Leader, with big-picture mindset who developed / optimized strategic marketing initiatives that maximized awareness & secured wins. Entrepreneurial-spirited aiding in new career jump-start.
Curious Knowledge-Seeker, and quick learner who rapidly fast-tracked in 30-days to lead team within new industry. Proactively advanced professional development to earn master’s degree.
Skills: Mid-Market / Enterprise | SMB Marketing | Business Development | Market Research | Social Media Marketing | Public Relations | Event Planning | Content Development | Consulting | Data Analysis | Strategy Planning | Go-to-Market (GTM) | Crisis Management | Project Management | Sales Enablement | Team Leadership
Award-winning Global Peak Performance Consultant to Fortune 500s | Behavioral Strategist | TEDx Speaker | Adweek’s Careers Content Creator of the Year ’21 | MBA | PhD Candidate
We help companies elevate engagement and performance during times of change by providing their leaders and teams with actionable, science-based and commercially sound strategies to insulate their mindset and enhance people-centric cultures. We’ve supported Fortune 500s across the globe including Microsoft, Proctor & Gamble, Electrolux & JP Morgan, empowering teams to thrive during these turbulent times.
– ABOUT ME –
I combine commercial savviness, a passion for people and 10+ years of corporate experience to breathe life into the human aspect of business. Having spent countless hours with hundreds of teams from startups to Fortune 500s, I’ve observed clear behavioural trends behind the happiest and most successful people...
Now through my company, along with my Ph.D research in career performance, I leverage the latest insights in high performance and leadership into commercially-sound strategies for people and companies to do their best work by putting emotional intelligence and ‘humanness’ at the core. And I absolutely love it!
In 2021 I was voted as a Top 5 Speaker for Spice News & Magazine (the go-to news source for the business events industry), and named Adweek's Careers Creator of the Year in the Creator Visionary Awards.
I’m also founder of The Neurofemina Institute, a global initiative to promote the advancement of women in their careers.
– THINGS YOU MAY NOT KNOW ABOUT ME –
I'm a 3x Australian Latin Dance Champion, published a book on Happiness in 2018 (bestseller in Amazon's Happiness category) & have over 2 Million followers on social media sharing personal development tips. I was named Adweek’s Careers Content Creator of the Year in 2021 and have been featured in the New York Times, The Daily Mail, Yahoo, Finance & VICE.
Want to talk about the possibility of a program for your team? Please send me a message via shadezahrai.com/contact - I’d love to hear from you.
HIGHLIGHTS:
• Voted Top 5 Speaker, Spice News & Magazine (the go-to news source for the business events industry)
• Adweek’s Careers Content Creator of the Year 2021
• Forbes Coaches Council Member & Contributor 2019 / 2020
• Finalist, Telstra Business Women’s Awards VIC 2019 /2020
• Mentor of the Year, Women in Financial Services Awards 2019
• Finalist, Women in Finance Awards 2019
• Bestselling Author, 2017
• Performer & Speaker, TED & TEDx 2017/2018
• Leadership & Executive Education FBC Scholar 2017
• Westpac Woman of Influence, Young Leader 2016 + Future Leader Scholar 2017
• Level II Accredited Coach, IECL
• BA-Psych, LLB (Hons I), GDLP, Dip Pos Psych, MBA
Advancement Innovator, Community Builder, Visionary Leader
Experienced advancement professional with a demonstrated history of success working in the non-profit industry. Strong professional skills in nonprofit organizations, operations management, annual giving, pipeline development, prospect moves management, advancement, and fundraising.