Browsing Creators
CEO and Co-founder of TACK⛵️ & ClubPF ⚓️ — People-first GTM Champion
Mark Kilens is the CEO and Co-founder of TACK, a media and on demand GTM services firm helping businesses align and accelerate their go-to-market using People-first GTM strategies.
He previously was CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.
Before that he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.
Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy.
From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue.
When he’s not at Airmeet, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.
Go fast, take chances!
Partner
Content Marketing Manager, UX Research @ User Interviews
Lizzy (she/her) is a marketer, writer, and poet, based in Santa Fe, New Mexico. Currently, she creates educational resources for user researchers, research ops professionals, and other folks in the UX community on the User Interviews blog.
She became a marketer by accident; after graduating with a Bachelor of Science in Professional Writing from a small college in Vermont, she applied to every job opportunity she could find with the word “writer” in the title. She cut her teeth on marketing as an agency copywriter, where she learned to approach content as an act of hospitality, shaped by a sense of empathy, generosity, and high regard for the audience.
Since then, Lizzy’s written both freelance and in-house content for a wide range of industries, including technology, AI, retail, cosmetics, food and beverage, law, education, and most recently, UX research.
Outside of work, Lizzy likes hiking, people-watching, thrift shopping, learning and sharing ideas. Her happiest memory is sitting on the shore of Lake Champlain in the summer of 2020, eating a clementine.
Partner
Lead Management & Digital Marketing Campaigns - Digital Industries, Factory Automation at Siemens Industry, Inc.
Strategic and results-driven, digital marketing, sales & project management professional with 13 years of international experience in Paris and London and a (20-year) career of devising, budgeting, executing, tracking and reporting on successful global marketing and sales channels, programs, partnerships and employees.
Proven ability to deliver high levels of exposure, demand, revenue, profit margin and operational efficiency. Expertise in all areas of marketing & sales strategy to increase market share through integrated online and offline campaign planning, execution, analytics and optimization to ensure acquisition, up-sells, cross-sells and retention.
Exceptional interpersonal and project management skills with C-suite, peers, direct reports, partners and clients.
AREAS OF EXPERTISE
Global Marketing & Sales Strategy • Digital Marketing Strategy & Campaign Management • Business Development / Lead Gen, Conversion & Retention • Content Marketing & Creative Writing • Corporate ID & Branding • e-Commerce Development, Execution & Management • Social Media Management • Database Development & Analysis • Budget Management & Control • High-Performance Team Recruitment & Management
Product Strategist | Storyteller | Change Agent in Tech
Driven professional leading cross functional teams to build, launch, and market product solutions in the tech space. Creative thinker with a knack for problem solving and thrives in a collaborative environment. Entrepreneurial spirit with excellent communication skills creating efficiencies for this ever-evolving digital landscape.
Specialties: product marketing, product discovery, go-to-market strategies, roadmap, personas, sales enablement, demand generation, digital marketing, project management, market research, product training, SaaS, PaaS, B2B, agile, vendor management, data, integration, workflow, low-code, enterprise applications, automation, analytics.
Sales Leader | Trainer @ Sell Better by JB Sales | Mama to Niko (Best job ever)
I've been in and around Sales all my life; from fundraising events (in elementary school) to landing my first tech sales job at 30, sales has been a passion of mine. Even when I didn't really want 'to do' sales, it was always around me, always a part of me. Sales is about relationships and for me, connecting, building and developing relationships is my core superpower. It makes me thrive. Meeting and helping people solve problems gives me pure joy.
In my years since joining the tech scene, I have learned so much. Today, I am both a Sales Rep and a Sales Trainer. Together I am able to combine a lot of my skills and interests into what I am most passionate about.
Interested in learning more about the Sales profession? Looking to uplevel your career (sales or not sales)? Deciding what's next? I'm always happy to chat. @shellyguptacorrea
https://jbarrows.com/
Marketing Leader - Product Marketing @ Google Cloud and Mandiant | GTM strategy, marketing programs and content, enablement for customers, sales, and channel
I am a marketer with global experience managing high-impact programs and solving complex, cross-functional problems to drive sustainable growth and retention in intelligence-driven cybersecurity products and services.
Today I lead the global go-to-market for Google Cloud | Mandiant managed services and support the Google Chronicle marketing team. My work includes solution positioning, go-to-market strategy, Channel packaging, promotions, sales plays, development of sales enablement materials, and competitive analysis and positioning.
I have demonstrated success with GTM strategy and execution, developing and executing marketing strategy across the buyers' journey and product lifecycle, creating fresh content and campaigns that drive marketing to influence revenue growth, and arming sales and partners with valuable tools and training to boost pipeline-to-quota.
I have cyber security technical knowledge and product marketing experience across security operations, including managed detection and response services, endpoint detection and response, network detection and response, email security, SIEM-SOAR, threat intelligence, and incident response.
My marketing specialties include product marketing, positioning and value messaging, go-to-market strategy, product-centric content, market research, competitive Intelligence, win-loss analysis, analyst relations, sales and channel enablement, hero content, and integrated marketing campaigns and programs.
Director, Sales Enablement & Operations at Delta Dental
Sales Enablement Leader who is responsible for business intelligence, sales readiness, sales reporting, compensation design and management, proposal business development, field marketing events and projects to support sales initiatives for Delta Dental. A creative and analytical leader driven to innovate new systems and processes that impact sales achievement. Focused on making data-driven decisions that produce results and on developing high-functioning sales teams by designing performance-based incentive plans and predictive reporting that are coupled with the right staffing structure.
Demonstrated superior organizational skills with ability to plan and execute results-oriented business plans.
Deep analytical and logical decision-making style with aptitude to solve difficult problems with innovative approaches that always focus on bottom line results.
Exceptional ability to maximize cross-functional synergy between departments and organizations with diplomacy.
Excellent, executive-level written and verbal communication skills. Stellar public speaking skills.
Superb interpersonal abilities and flexible work style. Able to relate quickly and easily with all cultures, personalities and business levels.
Displays managerial courage and entrepreneurial conviction with an unwavering focus on doing what is best for the company.
Enthusiastic, highly industrious, innovative, goal oriented with proven leadership abilities and track record for a superior work ethic.
20 years of strong and diverse experience in sales and marketing management with customer-driven organizations.
Writer, Photographer, Baker.
Shelly (Michelle according to the government and one sister) Weaver-Cather is a Content Marketer specializing in SEO blog management and long-form copy. Not quite a Phoenix native, (They take that sort of thing super seriously) Shelly has spent most of her life in the Phoenix Metro area and has no plans of leaving anytime soon. She made the unexpected jump out of wedding photography and into content creation while working with a local start up, and currently partners with small businesses, large tech brands, and marketing agencies to provide engaging and high-performing content.