Vice President, Product Management – Content Cloud at Aprimo
Helping Aprimo’s Product and R&D teams elucidate and balance product vision and development priorities for our Content Cloud areas, while also evaluating the market landscape for next-generation wants and needs, balanced with the immediate requirements of customers. Passionate to drive new DAM initiatives for Aprimo's artificial intelligence and machine learned applications.
Aprimo is a digital asset management and work management software company. We are recognized as a Leader in Digital Asset Management (DAM), Marketing Resource Management (MRM), and Through Channel Marketing (TCMA) by Forrester Research. Aprimo’s solutions are used by organizations throughout the world to digitally transform the upstream and behind the scenes activities to get more rich content and customer experiences in market through all channels with greater agility. Please visit https://www.aprimo.com/.
Jonathan's career path has gone from digital marketing, to craft beer, to healthcare analytics before launching into the world of entrepreneurship with The Juice. While these experiences don't seem related, a diverse skill set and unique perspective are now an advantage as their team is creating a new way to think about B2B marketing. The Juice, built to modernize B2B content marketing, solves a problem he's fought at every step of the journey.
I am the "BGofS"-creator and owner of Black Girl Sunscreen, a sunscreen made specifically for Women of Color. Passionate about spreading awareness around melanoma and the fact that darker skin is susceptible to sunburn.
Creative visionary and accomplished marketing executive with 15+ years of success in the fashion and lifestyle industry. Proven track record of building impactful brands, developing innovative campaigns, and driving sales. I'm a strategic and adaptable marketing leader with a passion for building powerful brands and driving results in the fashion and lifestyle industry.
Currently serving as a VP of Marketing, I bring a deep understanding of omnichannel retail, with experience working for SMBs and large enterprise companies.
My expertise lies in developing innovative marketing campaigns that seamlessly blend creative vision with data-driven strategies. I'm a collaborative leader known for fostering high-performing teams and delivering impactful results.
My core competencies include leveraging the latest technology and data to deliver personalized and engaging customer experiences through email marketing, website content, social media, and paid media. I also oversee all aspects of storytelling and content creation, from concept to execution, directing third-party agency resources and internal staff.
Key Skills:
Creative strategy & direction
Brand development & management
Campaign development, ideation and execution
Team leadership & Mentorship
Omnichannel marketing strategy
Digital marketing & social media
Comprehensive Data Analysis
Email/SMS Marketing best practices
Digital Merchandising and UI & UX design
Conversion Rate Optimization and SEO Copywriting
Passionate product guy, with a knack for data, UX and core business. I care very deeply about all stages of a product’s lifecycle. So far, I’ve made significant contributions to both business and consumer-oriented software products starting from ideation, to testing, to market release. I thrive on opportunities to drive conversations with users, especially around gathering their feedback. I enjoy finding patterns in data and using it to drive continuous innovation in line with the evolving landscape of tech products.
Driven. Invested. Patient. Curious. Eager. Writer to the bone.
Publication Portfolio: https://authory.com/shreya-bose
I moved from writing on heavy metal, modernist poetry, and science fiction (while completing my Master's Degree) to composing articles about software testing, CI/CD, DevOps, and topics in similar domains. Now, I write about DaaS, application streaming, more software testing and building work portfolios.
A significant portion of my time is also devoted to music journalism, which includes writing reviews and features, conducting interviews, and contributing conceptually to the publication.
My first job involved working for three years as an archivist, sourcing, preserving, and cataloging texts of significant historical and cultural value.
I am always within arm's length of a book.
I am deeply interested in psychology and mental health, especially the effect of early childhood experiences on adult relationships.
Having completed my first trek in December-January 2019-2020, I am convinced that happiness is the sight of the sun setting over a sinless-white snow-capped peak.
I am currently pursuing a PGDM in Business Management from XLRI - Xavier School of Management.
My curiosity and desire to learn led me to intern with fast growing startups like Mailmodo and leap.club in the marketing and sales domain.
I have a Bachelors in Business Administration from Nirma University, Ahmedabad. I was the senior editor of my college's magazine curating content for 1000+ readers.
I'm passionate about education and women's issues and have volunteered with not-for-profit initiatives like WomenForIndia Foundation and Girl Up, led teams, and undertook impactful projects in this capacity.
In my free time, I enjoy reading, creating Mandala art and writing.
Experienced Senior Solutions Engineer with a demonstrated history of working in SaaS industry.
Building meaningful relationships with customers and working with them to solve the biggest technical challenges they face, motivates me to do what I do best.
Full time Senior Solutions Engineer at Chargebee, part time photographer.
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