VP of Marketing: The Juice | Host of Modern Day Marketer | Host of Stacking Slabs Podcast for Sports Card Collectors and Investors
I've spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. I wake up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation. I am highly focused on building out go-to-market strategies that elevate the organization's brand and develop sales pipeline. I am results driven and believe it's all about bringing in the right people.
I write about modern day marketing, brand building, content distribution, and content marketing.
Performance marketing leader that aligns teams, creates agility in process, and uses data to create new ways to connect with buyers and accelerate growth.
I’ve had both in-house and agency roles, leading teams to solve core marketing and business challenges. Along the way I’ve worked with amazing clients, from large enterprises (American Express, Microsoft, The Nature Conservancy) to early-stage start-ups. I’ve led projects that put insights into action to illuminate customer needs and execute strategies that successfully optimize processes, attract attention, create loyalty, and drive conversion.
2020 Demand Gen B2B Innovator Award (Buyer-Focused Marketer Category)
Award-winning Author | Journalism | Critical Thought Leadership
As an author and journalist with over 13 years of experience, I have written and published several books and articles on topics such as gender, free speech, intersectional feminism, technology, and media. My latest book, Rage Becomes Her, was selected as a best book of 2018 by NPR, Book Riot, Washington Post, and other outlets, and received rave reviews from critics and readers alike.
I also have a strong background in media and advocacy, writing frequently about how information ecosystems affect social identity, rights, and politics. I am Director of the Women's Media Center Speech Project, where I work to raise awareness and combat online harassment, hate speech, and disinformation. I also recently served as the Executive Director of The Representation Project, a global organization that uses filmmaking to challenge stereotypes and promote social change. There, I led strategic vision, fundraising, and partnerships for the organization.
use my platform to amplify diverse and marginalized voices, challenge the status quo, and inspire action. I am a recipient of multiple awards and honors for my writing and activism.
Have a vision and make a team to believe in it creates entrepreneurial super powers!
I am a senior leader that creates vision and combines it with wide intercultural work experience and living abroad in various countries (USA, Italy, Czech Republic, India, SouthAfrica) This made me learn that personal relation and communication are equally important as a sharp look into detail and facts.
Senior Director Marketing Effectiveness at Mars | Public Speaker | Marketing Engineer | Board Member
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