I am a dynamic t-shaped marketing leader with a brand-first, content-second approach.

With over 20 years of experience advising and supporting clients with transforming their analytics, marketing and distribution operations, I am a recognized thought leader in multi-channel customer engagement strategies, capabilities development and management. I have led the strategy, development and deployment of multi-channel customer engagement transformation programs as well as the deployment of customer interaction management capabilities and strategies for top-tier telcos and financial services organizations. I bring to my clients a unique blend of expertise across customer experience & marketing strategy, marketing & digital technologies and customer insight & analytics development. Customer Experience & Marketing Strategies and Operations: • Customer experience and marketing strategy development • Multi-year transformation roadmap development • Operating model development and change management initiatives delivery • Consumer research, user experience and customer journey maps development • Planning and execution of customer retention and revenue enhancements multi-channel campaigns Marketing & Digital Technologies: • End-to-End multi-channel customer interaction management solution architecture • Campaign management, marketing resource management and next best action (NBA) solutions development and implementation • Multi-channel leads management capability planning and implementation • Digital marketing interactions and integration • Marketing performance management and measurement solutions implementation Customer Insight and Analytics: • Enterprise customer data management strategies and solution architectures development • Enterprise customer information warehouses planning, development and implementation • Marketing and sales customer data marts implementation • Business and customer intelligence solutions development and implementation • Advanced customer analytics planning and development

I have developped a very large experience during my jobs: after getting a technical degree in electronics enginnering I started working for a huge worldwide automotive company: then I received great experience and huge growth in the commercial field of another worldwide company, leader in manufacturing compressors and other technical machines I then moved to a very difficult technical reality, a builder of die casting machines. I changed then completely area: I challenged the real estate management starting with an indoor outlet, owned by a huge britain fund; then I moved to probably the main huge italian shopping center, with the aim to improve suppliers relationship and activities to be customized and suitable for an important site as Oriocenter. I have then managed of real estate properties, owned by banks for some years. In 2015 I run for 6 months the shopping management in Antegnate and later on I was back in Oriocenter with many different tasks: property, marketing, retail. I have a constant daily contact with the German fund, which is the owner of Oriocenter site; I am as well responsable of the relantionship between property and management. Specializzazioni: Real Estate Management and previously Sales and Marketing BtoB

I'm a content marketer that's worked with a whole heap of startups including Airwallex, Oberlo at Shopify, Sumo, and AppSumo. I'm currently a content marketer at Lokalise (full-time). Before that, I worked in the public-private sector in PR/communications, founded and sold an e-commerce business built with Shopify, freelanced as a content marketer & copywriter, and adventured in the culinary underbelly with dilettantes. Bylines: Sumo, AppSumo, Indie Hackers, Foundr & more.

I'm an entrepreneurial, tech-savvy Software Product Manager with over 10 years professional experience in the software business covering progressively complex roles. My experience includes working cross-functionally with business roles (e.g. (Pre-)Sales, BizDev, Marketing, Strategy/C-Level), technical roles (e.g. Backend/Frontend engineers, Architects) as well as UX/CX roles (e.g. designer, architects, researcher) in order to shape products that deliver value and solve users' problems. I have extensive domain-know around digital payment and many experience in crafting web and mobile products, SaaS & cloud-native, as well as governing operations of mission-critical and security-sensitive products. I love solving complex problems, working with diverse & smart people as well as scaling (and coaching) agile teams and products. I'm obsessed with data & metrics (measure what matters!). In my leisure time you can find me with my family or outdoors playing beachvolleyball. Moreover, I used to play drums for 20+ years.

Creator and owner of the cooperative network hub GAMENG CONNECT for satellite destinations and their stakeholders, too support a sustainable and balanced destination development through cooperation, corkscrew thinking and project management. Said about me: As an executive brand strategist and concept developer for the travel industry, Stefan Pettersson has offered his knowledge and skills to several entrepreneurs. Stefan also works as a supervisor for independent, small and middle sized business owners, he has taught entrepreneurs strategic marketing, market communication, sales and concept development. Having worked as a marketing director for the city of Uppsala, Stefan was in charge of the city's brand communication, marketing strategies and project management. Prior to that, he was responsible for the development of the Stockholm Visitors Center with the mission to serve around 6500 visitors per day. Stefan has gathered a lot of experience working for several destinations but also supporting entrepreneurs and tourism businesses in developing exciting tourism products and aligning those with the overall destination experience. For Stefan, the key to better business lays in taking the time to really get to know your customer and understand what makes them tick. Making sure your destination and business stand out from competitors is critical when trying to reach your business goals. The value of your brand is reflected by associations and therefore it is crucial to have a strong brand promise.