Senior Director, Group Marketing and Communications at Deltatre
B2B marketing is broken. I'm on a mission to try and fix it.
After a decade developing strategies for everything from niche consultancy firms to enterprise technology businesses, I love working with brands to build audiences - something I consider to be the last competitive marketing advantage left.
As Senior Director of Group Marketing and Communications at Deltatre, I've helped position the company as one of the most influential providers of sport and media tech through content marketing, organic social and employee advocacy.
I share some of my learnings on how to do better marketing in my weekly newsletter, The B2B Bite, and interview other amazing audience builders on my podcast, B2B Better.
https://newsletter.jasonrbradwell.com/b2b-bite
When the light goes out?
Stay calm in the crisis and don't lose your sense of humor. It can't get any worse than it is.
Even in times of crisis it was important to bring people together and support my teams. In this time we have achieved great things.
Online Performance | Digital Advertising | Personalization | @ABN AMRO | @NIMA Young Professionals
As an online performance specialist, I am active in developing digital products and optimizing online journeys. I am specialized in setting up online performance channels (SEA, Social), CRO and online measurement (CDP).
‣ Pathé
At Pathé I am responsible for the performance and CRO / Measurement program. My tasks consist of drawing up the digital strategy, online media buying, setting-up performance channels (always-on) and executing funnel optimizations within the Pathé platform.
‣ Digital marketing and data
I have developed a keen interest in collecting and using first-party data to improve digital experiences. In the past year I focused on the implementation of a Customer data platform (Blueconic) and the setting up of Tags and measurement. In the coming years, I want to gain more knowledge in data enrichment and personalization in order to work on qualitative digital experiences.
Senior Sales Ops @ Beyond Risk | MBA | #salesforceadministration
Customer obsessed, sales and marketing operations manager with a demonstrated history of working in the financial services space. Rallies with and for each sales rep. Executes system integrity and structure with and for each developer. A kind, empathetic and cooperative team member.
Skilled in Salesforce Administration, marketing operations, lead management, digital marketing, sales strategy and analytics. Passionate about the process, an operations professional with a Master of Business Administration from Utah State University - Jon M. Huntsman School of Business. Adaptable, highly collaborative, team player, detailed, process owner, organized and thrives in performance driven environments.
Sales Enablement + Digital Adoption Leader @Cisco | Host of The Digital Adopter Series
I drive outcomes through frontline execution! I'm an industry leader in Digital Adoption and Sales Enablement with several years of experience creating disruptive and strategic technology enablement programs for companies such as Liveops, LendingClub, Robert Half, T-Mobile for Business, and Cisco!
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