Ecommerce and digital marketing executive with start-up, pure play and brick & mortar experience. Operates under a philosophy based in building collaborative relationships to generate revenue. Started career in merchandise and planning. A solid track record of consistent growth, new business units starts, including internal digital agencies and a catalog division. Experience running large business units and overseeing teams responsible for P&L, strategy, marketing, social, merchandising creative, UX/UI & customer care. Proven ability to take on large, complex challenges and lead organizations through change effectively. Specialties: eCommerce, digital marketing, social media, merchandising, buying and planning, creative, UX, customer service, P&L ownership and management, contract negotiations, strategy, start-up development, catalog operations and team development.

Performance-driven digital marketing and communications executive with B2B enterprise tech, fintech and financial services experience with a career split between corporate and agency. Have shaped the digital marketing and integrated communications strategies for top brands including VMware, McAfee, Bank of America, BlackBerry, Confluent and Ally Bank. Creative strategist analyzing market realities uncovering new opportunities; designing and implementing successful business strategies, plans and procedures. Proven team builder and “sleeves rolled up” leader with global experience and a data-first mindset.

A conversion rate optimisation (CRO) specialist, with a background in analytics, technical SEO, and content strategy. My passion is combining numbers with new ideas to help clients succeed. I manage the A/B testing pipelines for a range of SaaS, eCommerce and financial services businesses. As part of a high-velocity digital experimentation team, I have enabled clients to generate more leads, get more sign-ups and develop world-class experimentation projects.

Of my 20+ years of consulting experience, 15 of those have been working to improve the lives of People with Disabilities and I love what I do! I help organizations transform into being truly accessible and inclusive for their employees and customers with disabilities. I have significant experience with assistive technology and working alongside the people who use it as well as advancing accessibility initiatives with executive leadership and helping bring about change at their organizations. MeetingsNet 2022 Changemaker: https://www.meetingsnet.com/event-tech-virtual-meetings/driving-accessibility-cvent Meetings Today 2022 Meetings Trendsetter: https://www.meetingstoday.com/articles/143448/2022-meetings-trendsetters Smart Meetings 2023 Catalyst Award: https://www.smartmeetings.com/magazine_article/2023-catalyst-awards-joule-award

I’m an experienced communications and content specialist with a background in broadcast and online journalism. A versatile story teller across all digital platforms, that thrives in fast-paced, demanding and ever changing working environments.

Specialties: Digital Marketing, Display Advertising, Search Engine Marketing (SEM), Facebook & Instagram PPC, Mobile Display, Mobile Search, Comparison Shopping Engines (CSE's), Affiliate Marketing, Remarketing strategy, Email Marketing, A/B/Multivariate Testing, Analytics, Conversion Rate Optimization (CRO), Business Process Optimization, Business Administration, Growth