Head of Digital Product | Head of Digital | Head of User Experience (UX) | Head of Digital Experience | Head of Design | Head of E-commerce | Head of Mobile (App) | Head of Optimisation | Head of Digital Innovation. Proven track record of leading and delivering commercially successful, best-in-class digital experiences and digital transformation across multiple sectors - Telecoms, Energy & Utilities, Retail/FMCG/Hospitality, and Automotive for global brands and start-ups such as - British Gas, Talk Talk, BMW, Hyundai, Costa Coffee. Leader of cross-functional teams across Digital Product, Sales & E-commerce, Omnichannel, Online Self Service & Digital Account Management, Onboarding, Search, Loyalty & Retention, UX/UI Design, Content Management, and Digital Marketing. Deep knowledge and application of Agile Methodologies (Scrum/Kanban/Feature-Driven Development/Lean, etc.) and User Experience/Design Principles.

I'm a designer by trade — it's my first love and passion. But I'm equally comfortable talking about content strategy, media, messaging or picking apart data. I have nearly 20 years of experience in product, brand, content, design, event, and digital marketing experience in both start-up and Fortune 500 companies. In these roles, I’ve managed brand and digital teams of every size and kind: Brand strategists, content strategists, web product managers, web analysts, media strategists (search and programmatic display), media analysts, creative directors, copywriters and editors, UX designers and researchers, design program managers, video producers and editors, photographers, account managers, traffic managers, web producers, front- and back-end web developers, and software engineers. I also frequently present at roundtables, lunches, and other events to fellow executive digital experience, product design, and creative leaders, like Cognizant, Cisco, Discover Financial, FactSet, Fiserv, HP, IBM, Intel, Netflix, Nordstrom, Oracle, Salesforce, Starbucks, Walmart, Wells Fargo, Workfront, and Visa. **** Personally, I’m a husband, father of three, and love marketing, design, product, cars, and am an avid gamer (nerd). ****

Successful track record of building best-in-class brands and growing market share for emerging companies, including tech, B2B and B2C. Substantial experience in all areas of marketing, creative development, messaging, brand positioning, and marketing analytics, as well as partnering with sales to drive growth. Demonstrated success in: - Developing and executing corporate marketing and product marketing strategies - Accelerating brand development and awareness - Implementing effective lead generation and nurture programs - Driving results tracked through Google analytics, Salesforce and marketing analytics - Developing inspired and motivated cross-functional teams Specialties: - Web 2.0, SaaS, Cloud software - B2B enterprise products and services - Consumer products - Demand generation - Marketing analytics and marketing automation - Corporate and product marketing, press, analysts, bloggers, social media - Corporate strategy, business development, alliances

I am a market intelligence and analytics professional with key experience in the life science and advanced technology sectors. I help organizations of all sizes increase revenues, decrease costs, and guide better decision making in areas of strategy, commerce, and operations. While CI has been the common thread in my career path, I also have a strong background in forecasting and demand planning. I’m very active in both communities, and I try to keep pace with where these separate but interconnected disciplines are evolving. I'm happy to connect with other LinkedIn practitioners - feel free to reach out to me directly! Industry Speaking Engagements: ▪️ "Foundations of Analytical Thinking" (SCIP Certification Workshop 2022, 2023) ▪️ "Competitive Intelligence and Biopharma Manufacturing" (Pharma CI Conference 2022) ▪️ "Build a Competitive Intelligence Program for Growth" (Manufacturers Alliance 2021) ▪️ "Win/Loss Best Practices" (SCIP 2020) ▪️ "Unexplored Territory: Managing Demand for New Products With No Sales History" (IBF/ASCM 2019) ▪️ "HUMINT & Private Sector CI: How to Effectively Integrate This Function into Your CI/MI Program" (SCIP 2019) ▪️ "Intelligence-Driven Forecasts: Integrating the CI Process into Your Company’s Strategy & Operations" (SCIP 2018)

Are you looking for a career in digital analytics? Are you finding it tough to get work or get things done? Is there more data setup than insight going on? That's perfectly normal. I got hooked on analytics in 2002 when I moved to Finland. I managed to increase lead generation by 800% putting over 1000 leads in the database of the first Finnish company I worked for. They sold widgets you attached to elevators. I figured if I can help them doing digital analytics and testing I can help anyone. I'd seen the evidence and had an itch to scratch. Could this be a business idea? So over the past 2 decades working with data; → I've founded and sold 2 analytics agencies → Helped the acquiring companies successfully grow their business worth multiple millions per year. → Made my clients 10s of millions in verified earnings or savings personally. → Led teams of Analysts who made or saved our clients half a billion in verified earnings. → Hired over 100 people many of whom have gone onto leadership positions in large companies or on the agency side. → Written 3 books on the subject of digital marketing and analytics. So now I want to scale what I know, so you can do it yourself. I want to help you get a job, help you build your career. See the evidence for yourself, ask yourself why things happen? My mission is to get 300 of you into your dream roles in digital analytics by the end of 2026. 1) Sign up to my Newsletter. Most people don't know how to build systems to get the most out of their data, build their career or get a job in digital analytics. So I am developing a weekly newsletter that teaches these processes, ideas and tactics you can act on - it's free - and you can sign up now. https://conversionchronicles.com

Serial CEO / Senior Executive in the healthcare and healthcare information technology space.

Led marketing and product management teams at five different SaaS, cloud, and tech companies including several Private Equity and Venture Capital backed providers that experienced: • High Growth - 2X-3X YOY Sales Increases • Billion Dollar Valuations - at IPO, exit, or during B/C rounds • New Categories - in SaaS, PaaS, and IaaS sectors • Market Leadership - in Gartner Magic Quadrants and Forrester Waves As a CMO/VP of Marketing I love helping small and midsized companies Punch above their Weight in areas like: • Brand Awareness – Building a "Challenger Brand" that is viewed by B2B buyers as a product innovator, market disruptor, and thought leader. • Demand Generation – "Engineering Revenue" with a lead gen factory that consistently and predictably fills the sales funnel with qualified leads. • Sales Enablement – That acts as a "Force Multiplier" for sales boosting productivity of new hires and increasing win rates for experienced reps. Most of my experience has been marketing complex business solutions like ERP, supply chain, and payments. Along the way I've been fortunate to have been given lots of thought leadership opportunities: • International Presenter - In 10 different countries around the world including press conferences in Beijing and product launches in Seoul. • Media Spokesperson - Quoted on dozens of technology and business topics in media ranging from the Financial Times to the South China Morning Post. • Published Author - Numerous blogs and a book on how e-commerce technology has impacted financial markets, health care, and global trade.