I believe you should create the world you want to live in. My version of Peter Drucker's "If you want to predict the future, create it" :-) I have always been intrigued by the positive role technology can play in people's lives. Most of my career was spent working in Silicon Valley start-up companies developing brand and marketing strategies for nascent technologies, and bridging the gap between the technical teams who build the products and the broader group of people who can benefit from them. I like to make technology approachable, meaningful and am passionate about how it can empower businesses and individuals. I joined Oracle Cloud ERP for the opportunity to scale innovation and tell great stories. We work with companies worldwide, from start-ups to Fortune 100s, in every industry. Our customers are finance and operations leaders who can see a better future for their companies, employees, society, and customers and are willing to take on the vast and difficult responsibility of driving change within their organizations. These leaders are an inspiration, and we get the chance to share their stories, advice, and vision they see for a better world. I was also an entertainment producer for an award-winning independent television pilot, a research consultant in a non-profit for education, and a grant writer in previous lives. I'm a big fan of data, but I also understand the importance of context and nuance. I often speak at technology and marketing thought leadership events and have been interviewed by several top international media outlets, including the CNN Wolf Blitzer show, Wired Magazine, The Economist, Washington Post, and MIT Tech Review. I worked with my team to win a technology Guinness World record and two TIME Magazine Best New Innovation awards for my companies. I graduated with an MBA from the UC Berkeley Haas School of Business (where I was also an instructor and am still closely engaged with the school) and was honored to be awarded the Question the Status Quo and Confidence without Attitude leadership awards from my classmates. I graduated Summa Cum Laude from the University of Colorado with a BA in Branding and Social Marketing. As a big tech nerd, I was also the Marketing Chair of the MIT/Stanford Venture Lab. Interests: sustainability, DEI, IoT, social psychology, leveraging data for positive change, game theory, adventure travel, Simon Sinek (and other non-zero sum leadership philosophies), Kara Swisher's attitude and insights.

Experienced Marketing Specialist (Specialist of Digital Marketing and Social Media enthusiast) with a demonstrated history of working in Event and Technologies industry. Skilled in Negotiation, Sales, Public Speaking, English, and Management. Strong marketing professional with a IT Management. focused in Management Information System.

Content Marketer with 3+ years work experience in crafting compelling written content. Previously written for the ed-tech industry and currently specializes in the security industry. Accustomed to creating content types such as long form articles, wall copies, infographics, and more. Possesses an innate sense of teamwork, time management, and detail-orientation.

I’m a persistent, results-oriented Revenue Enablement leader with over 15 years of tech industry experience leading people and workflows to effectively optimize products and processes for the end user. My relationship building is unsurpassed for strong collaborations and better results internally and externally. I have the keen ability to maximize sales enablement for higher profits and customer satisfaction, and I have extensive experience working virtually and remotely. KEY ACHIEVEMENTS: • Leveraged Blackboard from an organization of 6-8 siloes to one cohesive brand via the strategic implementation of a new content management system, increasing customer retention 7% within one year. • Created a comprehensive Sales Resource Guide for Blackboard by soliciting input from employees over 7 different departments to help onboard 50+ new hires and create more efficient processes for tenured salespeople. • Developed research focused marketing campaigns targeting C-level and HR executives for CEB. 75% of the connections resulted in a sales call. 20% of calls resulted in sales. Exceeded monthly and quarterly sales goals by 15%. CONTACT: TanujaP@gmail.com

Two decades of crafting transformative business strategies tailored for the digital landscape. A Search Marketing leader, with deep roots in digital analytics. Leads platform and product teams with experience in implementation, communication, trainings and maintained aligned roadmaps. Adept at forging cross-functional alliances across engineering, product development, and analytics within complex organizational structures, Tanu's career spans pivotal roles in agencies, consultancy, and client-centric environments. Her leadership has spanned regions, managing both internal teams and external vendors across North America, EMEA, and India. Starting her career in business journalism she transitioned into account management, progressively assuming roles of escalating responsibility, ultimately delving into P&L management and internal leadership. Implemented and reported utilizing several Martech tools, specifically all four digital analytics platforms – Adobe Analytics, Google Analytics, Coremetrics and Webtrends. Worked in tag management systems such as Tealium, Ensighten, Google Tag Manager and Dynamic Tag Manager. Implemented and reported from SEO platforms such Brightedge, Conductor, and SEOClarity. Beyond her professional purview, Tanu actively engages with the industry as a speaker, author, mentor, and esteemed judge at major digital marketing and digital analytics events. Her insights have been featured in various publications and podcasts, earning her recognition through diverse industry awards. Not limited to her professional endeavors, Tanu dedicated her time to volunteer at Women@IBM NYC during her time at IBM and continues contributes her efforts to AWAKE, a non-profit organization focused on fostering women's empowerment.

Technical Writer turned Product Marketer

Experienced Growth Marketing Executive | 15+ Years of Revenue-Driving Expertise I am an accomplished Marketing Executive with a proven career spanning more than 15 years. Throughout my journey, I have honed my skills in developing and implementing cutting-edge data-driven strategies to fuel revenue growth. My professional experience encompasses the orchestration of demand generation initiatives and the cultivation of a qualified pipeline. Moreover, I have a proven track record in shaping brand messaging and positioning through highly effective Go-To-Market (GTM) strategies. My leadership style thrives in nurturing and guiding teams of exceptionally talented marketers, channeling their capabilities towards the enhancement of brand awareness, engagement, and conversion. My unrelenting passion revolves around the creation of tangible value for customers and the establishment of enduring, trust-based relationships, resulting in unparalleled satisfaction.