CEO of Customer Camp // Stop Guessing. Market Smarter.
Do you know *exactly* which customers to target and what fuels their buying decisions?
If not, growth will always feel painfully slow.
I can help.
Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.
I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).
Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?
Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.
After all... whoever gets closer to the customer wins.
I run a done-for-you podcasting service for B2B tech marketers
I'm the Co-Founder of Motion and I help small marketing teams at B2B technology companies launch and run podcasts. The video podcasts I produce help customers publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.
Marketing Manager and Lead Optician at Kodak Lens Vision Centres
I am a creative and entrepreneurial individual who wishes to develop and grow within the eye care industry. With my skills, experience and leadership, I hope to improve the quality of life and standard of eye care to all my patients, colleagues, and connections.
FREE AGENT | 👧👧 2X GirlDad | Development-focused sales professional
I am passionate about sales & sales leadership - both my own growth as well as helping others develop into their ideal commercial roles.
I went from President's Club Account Executive to Director of a 50 person channel in 2 short years, which forced an accelerated learning curve. By focusing on incremental consistent improvements to my EQ and consuming new resources every day to improve as a leader (plus plenty of trial and error), I have been able to create development frameworks and new GTM strategies to drive the entire commercial org forward.
Helping someone - either inside or outside of my company - elevate their career, unlock a new side of their professional emotional intelligence, and give back in the same way is a joy for me to watch. I enjoy discussing all things related to #sales, #leadership and #development.
My goal is to share as much as possible with the GTM community to help other sales professionals shorten their development curve and reach their potential.
Helping founders, creators & business owners build an online presence and grow an audience ⚡️ | Ghostwriter & Content Strategist | Ex-WSJ, LinkedIn and Bloomberg
I turn your words and ideas into stories that leave an impression, build an audience, and grow your business.
As a freelance writer, editor, and content strategist, I work with thought leaders, founders, and innovative companies to amplify their message and influence. I got my start as a journalist for top business publications like Bloomberg News and The Wall Street Journal. Now, I use those same storytelling skills to boost the personal brands and platforms of entrepreneurs, executives, creators, and companies looking to establish themselves as leaders.
Do you want to elevate your voice and position yourself as an influential, authoritative figure in your industry? Through compelling content tailored to your goals, I can help you connect with audiences in an authentic, impactful way.
Past clients include:
- Media company founder + podcast host
- C-level executive
- Private equity investor
- Venture capitalist
- Amazon best-selling author
- YouTube creator
- Real estate investor
Want to work together on amplifying your voice? Here are just some of the content creation services I provide:
📌 LinkedIn thought leadership posts and articles
📌 Email newsletters that build community
📌 Online courses that educate and monetize expertise
📌 Search-optimized blogs that increase web traffic
📌 Video scripts and multimedia storytelling
Accelerating revenue growth for companies under $15M | Sales Performance Coach | GTM Consultant | Rev Ops Advisor | Interim VP of Sales
With over twenty years as a leading individual contributor and team manager along with over eight years of experience as a principal consultant at Taylor Phillips Davis and Skaled Consulting, I deliver modern sales leadership & enablement services for SaaS, marketing, and media businesses.
I build high-performing sales teams by aligning people, process, operations, and technology. My mission is to help businesses grow their revenue potential, market share, and team effectiveness.
Some of my specialties include sales playbooks, buyer journey mapping, sales leadership coaching, sales tech and tools, hiring and onboarding, strategy and execution, training curriculum design and execution, sales and marketing alignment, process reengineering, change management, metrics, tracking, and reporting. I have successfully designed and delivered go-to-market strategies for clients such as REzi, Lately, Cheerity, and Luminary Media, generating double-digit revenue growth and operational efficiencies. I also work as a lead sales strategy consultant at Skaled, a modern sales-consulting firm that helps companies increase the efficiency and effectiveness of their sales organization with the use of sales technology.
Multi-talented customer service and marketing professional consistently rewarded for success in planning and operational improvements. Experience in digital marketing, social media management, customer success management, sales development, and event planning procedures.
Share this
Share to:
- or -
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.