Multilingual and IDM-certified marketer with a love for content marketing. Top skills: - Content strategy & creation - SEO - Copywriting - Social media strategy - Positioning/Messaging I have a Postgraduate Diploma in Digital Marketing (with B2B) from the Institute of Direct and Digital Marketing (IDM). I also love languages - with French and German under my belt, I’m currently learning Spanish.

Laundry Day believes home is where you find inspiration, where you find calm, where you recenter yourself. We produce thoughtfully designed, unique, and playful smoking accessories that inspire intentional moments. Laundry Day’s emphasis on art and design contemplates the relationship between objects, ourselves, and our environments. In addition to our core collection, Laundry Day presents a selection of curated collaborations with independent artists and designers, which prompt explorations into experiential means of living. FOUNDER BIO Victoria Ashley is the Founder, Creative Director and CEO of lifestyle brand Laundry Day. With a distinct focus on visual language and carefully designed products, Victoria works alongside artisans, designers and fabricators to develop multi-use objects for the home. Her spacial sensitivity and commitment to simplicity and functionality were the catalysts behind the conception of Laundry Day in 2018. Working with intention to shift the narrative of cannabis use, Victoria explores the relationships between design, people, and the spaces they occupy. Laundry Day’s visual identity and direction of programming has shifted to match Victoria’s personal evolution. Inspired by cultural engagement, architecture and public spaces, this new direction reflects her passion for creativity and the importance of inviting innovation, engagement, and curiosity into everyday living. Irish-Canadian by birth, Victoria attended Fanshawe College before opening Merge workspace boutique in Tofino. Her work has been featured in Forbes, Entrepreneur Mag, Apartment Therapy, Girlboss Podcast & Green Entrepreneur. She currently resides in Barcelona, Spain.

For 12+ years I’ve built strong analytical, technical and communications skills in ad tech, media market research and operations data analytics roles adding value by solving business problems and supporting client strategy in ad tech, media market research and professional services industries. I’ve spent over 3 years of my career running data operations in ad tech across DSP and marketing automation platforms. -Highlights: media behaviour data, data analysis, product analytics, reporting, automation, project management -Analytical skills: data integration, data analytics, data analysis, predictive modelling, KPIs, big data, business intelligence -Problem solving: business process improvement, strategy development -Communication skills: client management, people management, vendor management -Technical skills: SQL (e.g. MySQL, Oracle, Postgresql), NoSQL (MongoDB), Big Data (Hadoop), Python (NumPy, Pandas, Matplotlib), Java, Power BI, JIRA, Git/Stash, Confluence, Pentaho (for ETL and automation) CRM, VBA, MS Excel. Here are just a few examples of how I’ve used data to drive business value and insights: -Helped international advertising clients to effectively reach their target audience and lower advertising spend by delivering quality cross-platform reach and frequency tools 95% on time and 100% on budget -Improved customer experience by condensing hours of operation by 14% and optimising SME resource allocation using predictive modelling -Maximised profitability and delivery KPIs by analysing past project data and simulating resource allocation of junior and senior project resources finding a balance between expertise and project costs -Reduced data lead time by, on average, 4 weeks per project and delivered quality data products with zero defects through a new quality assurance strategy and the automation of quality control testing and reporting As a keen lifelong learner I am keeping up with the latest data analytics methodologies and concepts by completing the Data Science certification program at the University of Toronto. I am now studying several Math and Computer Science classes at Ryerson University.

Innovative and strategic marketing and branding professional. Experienced logistics and project coordinator with a demonstrated, diverse history of working in public affairs and private industry. Skills include Content Creation, Project Management, Omni-Channel Marketing, Branding, Creative Strategy, Launch Logistics and Planning, Team Management, Executive Administration, Operations, Leadership, Grit, Dependability, and Loyalty. Current career goal - make friendship accessible for anyone, anywhere. To learn more about me - check out https://victoriaeblackwell.me/

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