I've spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. I wake up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation. I am highly focused on building out go-to-market strategies that elevate the organization's brand and develop sales pipeline. I am results driven and believe it's all about bringing in the right people. I write about modern day marketing, brand building, content distribution, and content marketing.

Goals: 👋🏾 To help you communicate, connect, and convert in a more personal and human way ☀️ To wake up every day excited to make things and to make things more effective 👪 To invest in my family 🌳 To be outside 💰 To require less, spend less, and give more 🌎 To leave things better than I found them Specialty Short List: 🎧 Podcast host - The Customer Experience Podcast. 🎓 Educator - content writer, producer, and editor; speaker and presenter. 📙 Author - Rehumanize Your Business (Wiley, 2019). 📒 Author - Human-Centered Communication (Fast Company Press, 2021). 🔬 Marketing strategist. Messaging specialist. Branding enthusiast. 🎯 Multi-channel and multi-media campaign builder. Specialty Longer List: Content creation | Collaborative participation | Teaching & training | Listening | Connecting goals to strategies to tactics | Short form promotional messaging | Speaking - particularly when well-versed and personally passionate about the topic | Writing - particularly with brevity and clarity | Quipping | Collecting, arranging, processing and editing words and images | Adobe Creative Cloud - Premiere, AfterEffects, Photoshop | Also, I've run TONS of email marketing to engage, educate, and nurture. Brief History: After a year of driving a full-sized school bus to two dozen cities (story in the Experience section of my profile), I spent a dozen years leading marketing teams inside local television stations in Grand Rapids (MI), Chicago, and Colorado Springs. As boredom with the work crept in, I earned an MBA and did project work for a variety of companies to explore interests and identify transferrable skills. In that process, I connected deeply with the team and mission of a bootstrapped software startup, BombBomb. When I joined BombBomb, we had fewer than 10 employees. Since then, we've enjoyed +2,000% growth in team size, +32,000% growth in customer size, and +52,000% growth in revenue. We're a team of 125 people (based in downtown Colorado Springs but also distributed) who are on a mission to rehumanize people who've been dehumanized by system or circumstance; we're funding the effort by helping people rehumanize their business communication with video email and video messages. I've now spent a decade helping people enjoy clearer communication, human connection, and higher conversion by replacing some of their faceless, digital communication with simple, personal video messages in emails, text messages, LinkedIn messages, Slack messages, and similar. I've sent more than 14,000 videos myself and co-authored two (and a half) books on the what, why, who, when, and how of this "relationships through video" movement. #CustomerExperience #HumanConnection #HumanCentered #SalesProcess #VideoTraining #VideoTips