Marketing leader experienced in generating demand through marketing automation, branding, content, paid media, SEM/SEO, and social media. Successful in identifying and executing strategies based on deep data analytics.

An enthusiastic and experienced global user acquisition individual, extensive experience in OTT services (subscription services) and app marketing in B2C, with some B2B experience. I am results-orientated and enjoy a good challenge. Having lived on 3 continents and 6 countries, i have worked in markets across the globe from LATAM to EMEA. This has allowed me to lead and also be a part of dynamic multi-cultural teams in startups and multinational companies. I am passionate about technology and innovation for sustainability and the greater good of society. #techforgood

Experienced B2B SaaS content marketer driving brand awareness and revenue.

What do you get when you combine digital marketing, teaching and global travel? A triple whammy! The digital marketeer: Digital marketing has ignited my spark for creativity and out-of-the-box thinking. Breathing life into deflated brands and visually seeing ideas come to life is what sets my soul on fire! Using creativity acquired from traveling and people skills acquired through teaching has allowed me to connect and build an online presence for brands I truly believe in. Working in the fast-paced industry of digital marketing not only keeps you on your toes but challenges you, pushes you to stay up to date with the latest trends, and makes you find solutions to problems you didn’t know existed. The educator: With this being said, studying education allowed me to learn skills that no other industry would. Apart from wanting to be an influence to positive change, teaching has given me patience, understanding, and compassion to understand people, read situations, and change tactics in order to best suit my goal. Analyzing and constantly assessing situations is what determines success or mistakes (because there’s no such thing as failure) and this is the core to not only education but most fields of work. The traveler: Being a dual passport holder (EU and South African) has allowed me to travel the world and explore how education and marketing are perceived across the world. We tend to live in a box that doesn’t stretch further than our immediate world, not realizing that there is so much to learn from other cultures and people across the world. Lessons I’ve learned from living and working abroad have taught me things no book or degree could have. In a nutshell, I’m pretty passionate about the things I believe in. The world needs more people and fewer humans so I’m just a girl standing in front of a LinkedIn reader looking to make my mark on the world. Thank you for coming to my TED talk!

I build product marketing and growth teams that drive go-to-market strategy and revenue acceleration at SMB SaaS companies. Do you want product marketing to be your company’s secret weapon? Are you struggling to explain the impact of PMM while also fighting for a seat at the table? I truly believe that product marketing is the linchpin to sustainable business growth and, sadly, a function that is often misunderstood and under-utilized. I help companies unlock this growth potential by identifying their winning segments, pricing model and product strategy. I also coach the next generation of product marketers and strategists to embrace a new philosophy to product marketing. I’ve built repeatable and actionable frameworks that have allowed me to drive significant impact at these best-in-class SMB companies: ⭐ Yellow Pages - Developed and launched a new digital product and grew it from $0 to $17M in recurring revenue in 4 years ⭐ FreshBooks - Introduced product marketing fundamentals, frameworks and growth models to build the PMM function from the ground up ⭐ Unbounce - Led the company’s Conversion Intelligence strategy, including an overhaul of customer segmentation and pricing, which resulted in $52M in funding Connect with me for more info on: 📢 Speaking - I am a top-rated speaker at product marketing, strategy and technology conferences across North America. My talks focus on the power of category creation, driving business growth with product marketing principles, and how to partner with AI to increase campaign performance. 📚 Product Marketing Alliance - As the Vancouver ambassador for the PMA, I connect our local community of product marketers and product managers to facilitate learning and conversation. I’m also a PMA Expert in Residence and teach the Product Marketing Core certification program. Get certified now! https://bit.ly/3fNZVuK 📈 Consulting - I help newly established product marketing teams define their mandate, build strategy and advocate for a seat at the table.