VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Copywriting
✔ SEO
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
✔ WordPress
Strategic Email and Digital Marketing | Google Top 1% Premier Partner | Speaker | Artist & Designer | Pianist
☛ BRIEFLY
Born in Russia I started playing piano when I was 5 years old. Later I got a professional degree in piano performance but always was passionate about technology and innovations. This is how I got my other degrees in different technology and development fields. But this felt like a single-dimensional field, not providing enough creativity and challenges. Then I got an opportunity to manage the company's digital marketing as well as all the technological channels. At first, it was a bit scary because I did not know much about marketing but also very interesting and enjoyable. It has been a 16 years journey in the ever-changing digital marketing space.
☛ WHO I SERVE
I am a digital marketing professional helping executives and business owners harness their company’s full potential for growth through custom solutions.
☛ WHAT I DO
I provide innovative and proven strategies to meet the online challenges business are facing. Pulling from my design and music background, I am particularly passionate about the architecture, design, and construction fields.
My competencies include SEO, marketing automation, email marketing, social media marketing, website content and traffic generation, video marketing, PPC, digital marketing consulting, and creative content development.
☛ WHAT I DO
Whether you’re unsatisfied with your brand’s current online presence or starting a new business, I can help you anchor your brand’s reputation, generate quality leads, and boost sales. From developing a high-quality online user experience to launching cutting-edge social media campaigns, I am your digital marketing one-stop shop.
► CONNECT WITH ME
email at tali@wsidigitalpath.com
website www.wsidigitalpath.com
I started working in marketing during my first year of college, initially diving into digital marketing. It seemed like the obvious path, but I quickly realized I have a knack for connecting with people. That sparked my interest in exploring brand strategy, PR, and event marketing.
I love contributing value and take pride in being good at my work. My work style sets me apart—I'm organized, efficient, and always focused on getting things done. I don't just stick to one thing; I thrive on variety and love juggling different marketing roles. Learning new things keeps me engaged and excited about what’s next.
Outside of work and school, I unwind with a good dose of reality TV (everyone needs their guilty pleasure!). As for what motivates me, it's the sense of accomplishment I get from knowing I've made a difference and brought value to my team.
Experienced Outbound & Inbound Product Manager – Innovative with strong leadership skills and extensive technical background. Vast knowledge of SaaS analytics services, Mobile and IP telecommunications.
Sales Specialist I Account Executive | Account Manager | Ex monday.com
Results-driven sales specialist with 9 years of experience, specializing in new business growth and Account Management. Proven success in exceeding sales targets, managing complex sales processes, and building strong client relationships. Expertise in value selling, MEDDPICC, and driving enterprise growth.
Tali is a Professor of Cognitive Neuroscience at UCL, where she directs the Affective Brain Lab. Her research combines psychology, behavioral economics and neuroscience to reveal the forces that shape our decisions and beliefs. She has held multiple coveted fellowships. Tali is based in London, UK.
I'm committed to telling honest, relatable stories that best encapsulate an organization's mission and message in order to foster long-lasting audience relationships.
Copywriting specialties: B2B marketing, creativity, poetry, technology, music, culture
Broker with Big Sky Sotheby's International Realty
Tallie is your go-to gal for Big Sky real estate. Why? I'm an elegantly-mannered, boots-on-the-ground professional saleslady who insists on establishing trust. First things first: whether that’s getting acquainted après ski or on a hiking trail, I want you to understand the community and your place in it from the get-go. Secondly, I'm a straight shooter. I offer transparent advice and occasional tough-love.
In recent years, she has represented buyers and sellers on across the spectrum of Big Sky's marketplace: sold both the most expensive home and the least expensive condo in 2020. Both customers shared in the same experience: top notch service. Raising the bar for marketing high-end real estate in Big Sky, at age 37, Tallie’s ranks among the 5 brokers in Big Sky by sales volume. Her core competency is style. Tallie earned her self-assured method during the Great Recession.
Beyond real estate, Tallie follows a Renaissance approach to life. She and her husband, Ken -- co-owner/founder of Grizzly Outfitters — delight in entertaining friends over dinner and horseshoes. They occupy spare moments with alpine skiing, mountain biking, and international travel.
An admitted Arts Junkie, Tallie serves Big Sky in diverse capacities. As Former President of the Arts Council Board - for which she served for six years - she initiated the organization’s Auction for the Arts and Public Art projects. She likewise sits on the Warren Miller Performing Arts Center board and sings in the Community Chorus. Now as Vice-Chair of the Board of Directors for the Big Sky Community Organization, she oversees fundraising, governance, and local parks and trails. To boot, she launched Big Sky’s chapter of Toastmasters International. As significant capital investments are made in Big Sky, Tallie seeks to advocate for smart growth for the people who live, work, and play here. That's an advantage to you!
A native of Cincinnati, Ohio, Tallie completed her BA in Philosophy at Washington and Lee University in Virginia and headed West in 2005. After serving as an intern at The Nature Conservancy in Island Park, Idaho, she relocated to Big Sky where she quickly and firmly planted her roots. Hasn’t budged since.
Journalist into advertising. I have a diverse background connected with writing, curiosity, pop culture, and the interplay between all these elements.
Featured as a benchmark at Professor Scott Galloway Strategy Sprint course. I play FIFA. And I'm also looking forward to Rihanna's next album.
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