Results-driven Director of Demand Generation with 8 years of experience in B2B marketing. Developed full-funnel strategic plans to drive incremental business revenue. Experience in channel optimization and A/B testing, multi-attribution analysis, and campaign analysis from lead to closed-won including, ROAS by channel, APV (average pipeline value), AOV (average order value) and deal velocity. Experience hiring to fill gaps and continually increase revenue contribution YoY. Strong problem-solving skills, leadership abilities, and a focus on delivering revenue results.

Experienced and dynamic leader with 15 years in the consumer goods and building materials industries, known for transforming businesses and driving growth. I excel in developing and executing strategic plans that marry the need for market growth, product innovation, operational efficiency, and organizational development. My multi-functional expertise includes streamlining operations, building high-performing teams, and fostering a culture of strategic clarity, accountability, and engagement. I have successfully led complex transformations, including mergers and acquisitions, and have a proven track record in expanding market presence and launching innovative products. As a resilient and adaptable leader, I navigate challenges with transparency and an entrepreneurial mindset, driving sustainable growth even in uncertain environments. My ability to align and empower teams, coupled with strong customer and stakeholder management skills, positions me to lead organizations to new heights.

Dr. Whitney Hastings is a senior technology transfer professional with the National Cancer Institute's (NCI) Technology Transfer Center and is Chair of the Federal Laboratory Consortium (FLC). She has decades of experience in technology transfer leading numerous technology transfer initiatives and managed diverse portfolios including therapeutics, medical devices, cosmetics, software and food safety technologies. Prior to joining the NCI, Whitney was an Intellectual Property and Partnerships Manager at the Food and Drug Administration (FDA), where she had a pivotal role in expanding the office to include patenting, licensing, enforcement and in growing the number of technology transfer partnerships at several FDA Centers. Before joining FDA, she spent several years at NIH's Office of Technology Transfer, where she was a Senior Licensing and Patenting Manager and Acting Branch Chief. Before working in technology transfer, Whitney worked in industry as an engineer with Corning, Inc. and was a fellow in the NCI Nanobiology program. She graduated with a BS in mechanical engineering and a minor in bioengineering from Clemson University and completed her master's and PhD in Mechanical Engineering at Johns Hopkins University.

How people communicate, shop, and work is changing quickly and direct-to-consumer businesses are at an inflection point. I’ve dedicated my career to helping businesses navigate the ever-changing digital commerce world and better serve their customers. Businesses have to adapt because the changes are happening around them either way. This is where digital transformation comes in. Digital transformation at its core means adapting to not only new technologies that are available but also to changes in customer expectations, societal shifts, and industry disruptions. Businesses, in responding to these shifts, are needing to become more customer-focused, agile, adaptive to new opportunities, and efficient in order to stay competitive. Digital transformation and smart technology investments are how they can rise to meet these expectations at scale. In my view, these are exciting times for companies willing to embrace the change and work to become category leaders. Happy to chat about your digital transformation challenges and hopefully we can solve them together. #digitaltransformation #customerexperience #CX #CDP #ecommerce #retail #finserv #hospitality #retention #martech

Whitney Lauritsen is a podcast host, digital marketing consultant, and certified well-being coach. She has 13+ years of experience as a social media strategist, content producer, and community manager. Whitney has a quantitative mind with a passion for digital marketing, plus an eagerness to learn and adapt to the evolving social media landscape. Known as a curious, proactive self-starter, she is constantly looking to push the envelope with clever ideas. To deeply support her clients, Whitney completed training as a podcast strategist and board certified emotional well-being coach. A degree in film production (psychology minor) and training in mental health allow Whitney to approach social media from unique angles. She has excellent written and verbal communication skills with a strong attention to detail and commitment to high quality content. On top of building her tech skillset, Whitney's 6 years of working for Apple taught her to surprise and delight, plus underpromise and overdeliver. She is committed to continuously honing her leadership, teamwork, and problem solving abilities. Beyond consulting, Whitney is an accomplished trainer and public speaker on the creator economy. Her knowledge goes beyond personal experience, as she is committed to on-going social media marketing education and research. Additionally, she was selected to be in special digital content programs run by TikTok, Amazon, YouTube, and Facebook. A podcast aficionado, Whitney regularly starts new audio shows on her own and with clients. 2019 was the beginning of her mental health focused show This Might Get Uncomfortable. In 2021, she launched This Hits The Spot; Essentia: Rise & Thrive; and The Live eCommerce Podcast. That same year, she hosted and produced the live cryptocurrency/blockchain series Web3 With Whitney. In 2022, Whitney debuted the Beyond Measure show on Fireside app, streaming to YouTube and podcast platforms like Spotify. For 2023, she plans to launch Marketing Beyond Measure. Whitney is fluent in most major software, including but not limited to: graphic design (Canva, Adobe Photoshop); video editing (Final Cut Pro, iMovie); audio editing (Garageband, Descript); scheduling (Calendly); document tools (Apple, Google, Microsoft); meetings & live events (Zoom, Google Meet, Crowdcast, Whova); task management (ClickUp); communication (Slack, Facebook WorkChat); CRM (HubSpot); note-taking (Notion); AI editing (ChatGPT, Quillbot); and web design (WordPress). As a tech enthusiast and quick learner, Whitney can pick up practically any Apple compatible app/program.

My driving passion is learning science and creating great learning experiences for students and professionals. Running my own company requires wearing many hats! Key areas of interest and experience include: • E-learning course design • LMS management/administration • Instructional design • Subject matter specialist (musculoskeletal health) • Presentation skills (digital and live) • Multimedia development (video and audio editing and production) • Writing, editing, and publishing (print and digital) • Business & marketing automation systems • Podcast development (content and production)

Color, pattern and texture keep me excited and motivated to create. I am a proud maximalist in the sense of self expression and being your unapologetic self. The WHITNEYMANNEY label was born out of wanting to provide a voice of confidence, through my clothing your definition of self will be on display before you can even say hello.