Lead Generation & Account Based Marketing Expert, Vincent DeCastro has been in the B2B marketing space for 16 years with particular expertise in account based marketing. With longstanding work in SEO and PPC, Vincent has worked with companies like AirWatch, Okta, Manhattan Associates & Salvation Army. As the President of The ABM Agency, Vincent has built out a team of account based marketing and Lead Generation professionals who leverage their varied skill sets to create true end-to-end account based marketing and lead generation campaigns.

Senior operator with extensive track record of delivering sustainable growth across multiple industries. Consistently initiate, lead and execute large-scale, corporate strategy pivots that drive business outcomes. - General manager with solid foundation in all digital, e-Commerce and marketing disciplines - Broad and deep experience in consumer insights, CRM and data-analytics - Dependably deliver break-through advertising / brand experiences across all media - Build high-performing, metric-focused teams that embrace accountability and exceed targets - Lead with agility, speed, bias for action, tenacity and radical collaboration - Relentlessly convinced we can do better

Highly motivated individual with experience in Project Management, IT Asset Management, and Solution Implementations and a passion for learning about new technologies. I enjoy working in cross-collaborative environments in order to gain new insight into the business and identify potential areas of improvement. With my analytical, problem solving, and adaptive skill set, I look to expand my knowledge in the field of IT and improve my business acumen so that I can make a strong impact in the organization.

Vince Magaline is leading the growth marketing team at Level AI (https://thelevel.ai). As a multiple SaaS tech startup founder and recognized growth marketing expert, Vince has helped build and continuously optimize multiple online products and services for sales and lead generation with his digital marketing knowledge and MBA background. Vince has years of experience and certifications in digital marketing, web analytics, content marketing, AdWords, Facebook / Twitter / LinkedIn Ads, Google Analytics, SEO, SEM, Viral Marketing, Mobile Marketing, Lead Generation, Growth Hacking and more. Vince is also a recognized writer. On Quora, he is a Top 10 Most Viewed Writer in the following categories, with over 400K views on his answers: Digital Marketing, Growth Hacking, Viral Marketing, Viral Growth and Analytics, URLs, Market Research, Web Analytics, and User Acquisition. As the first marketing team member of Rebrandly, Vince was able to take a newly released product mainstream by increasing signups from an average of 50 per week to over 400 per week within 4 months with a 10% week over week growth rate. From scratch, with no marketing budget, Vince was able to raise his own company’s registered user level to over 15,000 in less than five months, and was awarded as a Top 5 Finalist at the 2015 IBM SmartCamp in Silicon Valley. In the process, he acquired partnerships with IBM Bluemix and IBM Watson. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Software Skills: Google Analytics, SEMrush, Google AdWords, HubSpot, Salesforce, AdEspresso, Marketo, ConstantContact, MailChimp, Typeform, Facebook, Twitter, Instagram, Clubhouse, Post Affiliate Pro, Moz SEO, Buffer, HotJar, Quantcast, Optimizely, Microsoft Office, Excel, Word, Power Point, Power Pivot, KISSmetrics, Audiense, Quuu, Rebrandly, MeetEdgar, Intercom etc.

👉 Here's what CS, CX, and industry experts say about my book: "This book [The Service-Based Paradigm] is a guide for how to move from providing reactive customer support to proactive customer value. One key takeaway is to involve your customers in their success! Surprisingly, many organizations don’t do this today. Are you working for one of them? Find out how to shift this mindset, among others, in this excellent read." 📗 Mary Poppen, Chief Customer Officer at Glint, a LinkedIn company ---------------------------------------------------------------------------------------------------------- "The Service-Based Paradigm" by Vincent Manlapaz struck me as inspirational in the first few chapters. His "Mindset" heuristic features INTENTION (the impact of the brand efforts), which marketers typically overlook to define their customer success programs. This ties into the Communication Gap (outlined further in the book). If marketers spent time understanding intention and how to close the communication gap with their customers, it would be a win/win. Lots of data and references in this book to make it a must-have for your virtual bookshelf." 📗 Jeanne Hopkins, Chief Revenue Officer at SquadLocker ---------------------------------------------------------------------------------------------------------- "Vincent's new book "Rediscovering Customer Success" touches on all the key aspects needed to become a company that truly values its customers and gives them a voice. He lays out the paths and steps you need to take to ensure companies are aligning with their customers and meeting their business objectives and goals. The book is a must-read for CEO, COOs, CROs, and CS Leaders in a SaaS organization that wants to move to the next level or start on the right path. It is a clear justification for the value and need for a solid Customer Success Organization in companies with a recurring revenue model." 📗 Kim Oslob, Sr. Director of Customer Engagement at MeasuringU ---------------------------------------------------------------------------------------------------------- 💻 Link to the books I wrote: https://www.amazon.com/author/vincentmanlapaz

Welcome to my profile! Allow me to tell you something about me. I’m a very passionate and ambitious SC leader with a lot of experience in leading and participating in large transformational programs such as M&A (including operational integration), SAP implementations, distribution network optimization, and so on. I’ve been working on health care products, cosmetics, clothing, food, dangerous goods and various other products - B2B, B2C I very much enjoy building and sustaining high performing diverse (all inclusive) teams, both operationally as well as from a talent development perspective. With my high performing teams I focus on driving process and service improvements with the aim to deliver value for our customers, cost reductions, while very actively driving sustainability improvements, which is one of my passions.

I create. I've always been a creator. I can't turn that off, it's part of my DNA. Everywhere I go, I look at people, businesses, ideas and always ask why and how can they be better. In 2007, after beginning my career working with national and international firms in finance, manufacturing and sales, I felt it was time to take a risk. I founded Creativo Consulting (which later became Macbach Creative) and didn't look back. I wasn't afraid of the process, but rather failing those who put their trust in me, and put their careers in my hands. I worked with clients across the United States, Italy and Mexico to build their brands, their strategy, and their path. From our beginnings to where our firm has arrived today, we've been through what you're going through and have the knowledge to get your business, practice or endeavor moving. We specialize in Healthcare, Dental, Real Estate and B2B - but don't hesitate to drop us a line outside of our commonly served industries. I'd be more than happy to evaluate your brand, and if we can't partner with you to grow your business, I'll refer you to someone inside my professional network that can. Much success as you grow your business!