Zero to One. One to ∞ Career highlights • Helped build and launch 3 successful companies • Excellent track record of impact at large matrixed organizations as well as small, fast-moving startups Specialties: Startups, Product Management, Leading Product and Design teams, Business Strategy, Cross-Functional Team Leadership, User Experience Design, eCommerce, Social Applications, Mobile Applications, Personalization, Agile product development, A/B testing, Machine Learning, Marketing technologies, Advertising

Enterprising Senior Analyst/Product manager with 18+ years of success in Hotel, Commercial, Manufacturing, Energy and Retail industries. Leading and Managing all phases of diverse business/IT-process transformation to completion. Consistently selected by top executives to plan and manage multi-million dollar projects; aligning business goals with technology solutions to drive process improvements, competitive advantage and bottom-line gains. Proven strategist and excellent communicator; leveraging technical, business and financial acumen. Proven negotiation skills with various contracts while working with Legal and 3rd party vendors. Known for high-quality deliverables that meet or exceed timeline and budgetary targets with ability to resolve any issue with strong communication skills.

• Worked as an electronic engineer at ASUS, working on workstations and server. • Three years of experience on workstation and server system. • Four years of experience on laptop H/W design. • Designed MB and daughter card circuits. • Verified the function and behavior. • Modified electrical parts and release BOM. • Intel mobile platform from Tatlow/Eagle stream • Intel mobile platform from Braswell/Apollo lake/Sky lake/Kaby lake-R/Coffee lake-H • Nvidia graphic N17S-G1/N17P-G0-K1/N18P-G0/N18E-G0

5 pm on what's becoming a tedious and rainy Thursday night. You're sitting at your desk, anxiously looking at yet another reporting dashboard. As you parse all the jargon-filled graphs, you are once again grabbed by that feeling of despair: "if that's not working, what should we do?" "What's our next move?" You feel like you've tried it all: LinkedIn, Product Hunt, G2/Capterra, Slack Communities, Demand Generation. Heck, you even hired that 10k/mo LinkedIn Ads agency last summer, thinking they'd bring you the growth you needed. When you take into account the 30k that you paid them, it's all even. With a bit of shame, you remember that 4k/mo cold outreach agency that did the same the summer before. "What's the key to all of this?", you ponder, "H come marketing seems so easy on LinkedIn, but so hard in reality?" "Should we go harder on demand generation, or ramp up our paid spend even more? Maybe if we switch creative agencies our creative will convert better." You don't know it yet, but now's the time for the hard-to-swallow pill. As you reflect back on your last few months or even years, you get filled with fear, and an impending sense of doom: did you really do any marketing? You did everything the LinkedIn gurus told you to do - is it time to stop listening to them? "How do brands grow?" "Why do people buy?" "Who should I trust?" --- I can answer those questions. 1 - Brands grow by being mentally and physically available. In other words, memorable and easy to get. 2 - People buy because whatever you have to sell solves their problems. If it doesn't, you'll have to create a problem for them or convince them that it does indeed solve a problem they already have. 3 - You shouldn't trust anyone on the internet who has something to sell - me included. --- But hear this out: you most likely haven't done any real marketing work to date. What you've done is saw together a Frankenstein monster that you call marketing: part ads, part email outreach, part webdesign, part community building. Now that monster is alive, and it's frightening. Marketing isn't a collection of tactics - it has 3 parts: Diagnosis, Strategy, and Execution. Most companies do #3 without ever thinking about #1 and #2. This is what I help them do.

CPQ Specialist with a dev, pm and presales background