As CMO, I am responsible for Aprimo’s global brand and growth. This includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing.
Aprimo is a digital asset management and work management software company. We are recognized as a Leader in Digital Asset Management (DAM), Marketing Resource Management (MRM), and Through Channel Marketing (TCMA) by Forrester Research. Aprimo’s solutions are used by organizations throughout the world to digitally transform the upstream and behind the scenes activities to get more rich content and customer experiences in market through all channels with greater agility. Please visit https://www.aprimo.com/.
ABOUT THE WRITER:
Helping brands tell their story, establish authority, and make more money is what I do.
ABOUT THE WORK:
Prior to taking over as the Senior Copywriter at Scorpion, I spent my days crafting content to drive sales for multiple world-class brands, including Sotheby’s, Ferrari, Rolls-Royce, Keller Williams, Cisco, VMware, and Hewlett-Packard.
In addition to helping generate more than $87 million in sales, my copy has appeared in Forbes, Entrepreneur Magazine, INC, and several other well-known publications.
ABOUT THE MAN:
I was born and raised in San Francisco, but I've lived all over the world. My previous residences include Seattle, Denver, Santa Monica, Kinsale (Ireland), and Wellington (New Zealand). I consider myself a writer by trade, a football player by passion, and tall by genetic lottery.
I am a highly motivated, self and fast learner, with knowledge and experience with a variety of programming languages (Java, Python, C# and etc. ). I'm always eager to learn everything I can
Proven record of leading projects in the fields of business strategy, design, product, marketing and partner relations. Strong communication and interpersonal skills, result-oriented approach and high attention to detail. Experienced in creating successful relations with partners and customers. Expertise in coordinating diverse teams and resources to complete objectives. “Out of the box” problem solver when dealing with technical and customers issues.
Leading Global Customer Marketing and AI Transformation with Business Impact and Award Winning Results
I am a customer-obsessed and award-winning marketing leader with over 15 years of experience leading teams and building world-class engagement programs. I’m not afraid to ask tough questions, allowing teams to break away from producing cookie-cutter marketing programs and instead create initiatives that provide real value to the customers we serve. I’m respected for creating authentic customer experiences that drive brand awareness, accelerate sales cycles, and foster long-term loyalty and, above all, trust. I've also been at the forefront of helping companies leverage generative AI across global marketing teams.
» Award-winning marketing leader and consultant with a technology-focused MBA.
» 15+ years of expertise in marketing, audience engagement, and leadership.
» Advisor and change management leader for generative AI integration at scale.
» Proven track record collaborating with global cross-functional teams.
» AI change management champion.
Results
» Dramatically increasing deal sizes through scalable engagement programs.
» Established a Marketing AI Council to deliver value throughout the organization.
» Drove 1,000s of C and C-1 executive leads through content creation and digital programs.
» Generated tens of thousands of practitioner leads through community, content, and digital programs.
» Built a powerful professional network of technology executives at some of the largest companies in the world.
» Shifted the market perception of major company brands within a significant portion of the C-Level executive community from a “tech vendor” to a “strategic partner.”
» Built the successful CIO Exchange Platform, comprised of integrated CxO events, digital programs, and content.
» Built a global professional services practice from the ground up at a technology company, resulting in a 300% increase in year-over-year ARR services revenue.
» Redesigned and rebuilt a flagship office space from scratch, doubling the staff and setting a new national record for quarterly revenue for the region.
» AI Certification: Piloting AI for Marketers – Marketing AI Institute
» AI Certification: Jasper Certified – Jasper.ai
Recognition
» Recipient of the 2023 Content Marketing Awards for "Best Content Marketing Program."
» Recipient of the 2023 Webby Award for "Best Technology Podcast."
» Received 6 VMware “At our Best” awards for my work on the CIO Exchange platform.
» Received Druva’s “Circle of Excellence Award” for my work on PS/Sales global integration.
» Received Druva’s “Diamond Award” for my work on strategic services packaging and excellence.
• Total of over 20 years IT experience with expertise in analysis, design, development, implementation and testing of Data warehousing and Business Intelligence solutions using Oracle Business Intelligence and ETL tools.
• Expert level experience in Data Integration in Data Warehousing/Data Migration using ELT/ETL products Oracle Data Integrator, Ascential IBM DataStage, INFORMATICA Power Center/PowerMart5.x/6.x/7.x/8.x
• Expertise in Writing/Modifying Knowledge Modules in Oracle Data Integrator.
• Expertise in packaged BI application such as Oracle BI Application Product and PeopleSoft Enterprise Performance Management.
• Expertise in ERP applications such as PeopleSoft, E-Business suite and Oracle Fusion Applications.
• Expertise in OBIEE/Siebel Analytics Repository modeling, Design & development (Physical Layer, Business Model and Mapping Layer, Presentation Layer), Security model design, Report /Dashboard Design, Development & deployment, Administration (Webcat, user setup).
• Strong in DW/BI concepts, SQL & PL/SQL.
• Highly proficient in Data Modeling, RDBMS, Logical and Physical Data Modeling and Multidimensional Data Modeling Schema (Star schema, Snow-Flake Modeling, Facts and dimensions).
• Expert-level mastery in designing and developing complex mappings to extract data from diverse sources systems.
• Involved in all areas of Software Development Lifecycle (Requirement Gathering, Analysis, Design, Development, Deployment, Production Support, Quality Assurance and Release Engineering).
• Strong Mentoring skills.
Experienced marketing professional skilled in ABM, Client Centric Event Strategy, Event Execution, Digital Strategy, Negotiation, Marketing Management, Customer Relationship Management (CRM), Vendor Management, and Hospitality Industry. Experienced Event Professional with a demonstrated history of working in the information technology and services industry.
Head of Marketing @Exceed.ai + Sr. Product Marketing Manager @Genesys
I'm a passionate B2B marketing professional with a unique love for creating innovative and growth minded concepts. With over 15 years of marketing experience, working in cross functional teams (Sales, Product, Services), I've acquired strong know-how in various realms such as: positioning, GTM, branding, demand generation, digital marketing and growth hacking. I'm a strategic, versatile and creative thinker with a high level of project execution, connecting marketing goals with business objectives.
Hi, I’m Yael. Thanks for checking out my LinkedIn Profile.
I'm a marketing consultant, mum of 2 and FIFO wife from Perth, Western Australia.
What I do:
- I help small businesses create and implement impactful online marketing strategies
- I teach small business owners how to create feel-good email marketing through my signature online course The Amplified Marketing Method
- I provide outsourced marketing services including online strategy, websites, marketing systems and email marketing
In a nutshell, I take the headaches out of marketing your business and start getting you sales using the latest in online tactics.
Why I do it:
Because there is a lot of marketing "guff" out there. Everyone has an opinion and it is so easy to fall into the trap of doing everything as business owners instead of choosing those select strategies that will see results. Ultimately, I'm about buying you back time so you can focus on what you excel at and spend more time with those who are important to you.
How I do it:
I look at your business as the unique entity it is and create a marketing strategy that will showcase it in the best light possible. All based on sound marketing principles, marketing education and 15+ years experience. I'll create a plan so you can execute it OR I can implement it for you to.
Want to Chat? Contact me here:
yael@yaelkeon.com
www.yaelkeon.com
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