I run a done-for-you podcasting service for B2B tech marketers
I'm the Co-Founder of Motion and I help small marketing teams at B2B technology companies launch and run podcasts. The video podcasts I produce help customers publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.
Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Copywriting
✔ SEO
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
✔ WordPress
I’m a talent acquisition specialist with an interest in building the most effective workforces possible. I have been helping businesses to improve their searches in Search Engines results by implementing various SEO and marketing techniques.
CMO of MySocial.ai | Co Host of Growth Colony | University Lecturer at Macquarie | Speaker with Saxton’s
Hello, thank you for visiting my profile.
I am a 17 year veteran of the advertising industry, having had the opportunity to work with the most-loved brands, in the industry's most iconic creative agencies. I have had the pleasure of holding senior leadership positions, consulting C-level individuals at the largest organisations across EU & APAC, assisting these companies in proving marketing ROI and saving millions in the process.
In 2015, I started my first agency, Frizbee - focused on helping enterprise tech and financial services brands with their B2B digital marketing strategy and execution; to harvest leads, nurture them and gain new and repeat business sales through creative, digital and automated means.
I exited in 2020 and became a B2B Digital Sales & Marketing Strategy Consultant under the company name, Dough; where my focus was advising:
- on how marketers can deliver better qualified leads to their sales teams, in volume
- on how sales teams can market themselves earlier in the prospect's decision-making process
- the business’ direction overall, in setting a team-growth mindset, so that investors feel more confident in the trajectory of the organisation.
Because, when you combine these elements (and get them right) - growth accelerates.
Notably, I assisted a global tech giant in significantly increasing their pipeline and increased their revenue (in the multi-millions) by:
- Digitally transforming their sales & marketing processes
- Advising on and rolling out their tech stack requirements
- Setting, training and moving their staff to a higher growth mindset
Some refer to me as a Virtual CMO that is focused on performance through the lens of a salesman. I refer to myself as a Content Marketing Strategist, a Customer Experience Enthusiast and a Demand Generation Evangelist.
Further to the above, I am proud to be:
- A LinkedIn Content Marketing Partner & Panellist
- A Certified Partner, Webinar Producer & Host with Adobe
- A Certified Partner with HubSpot, with deep knowledge in the Inbound Marketing philosophy
- A Speaker & MC with Saxtons & ICON
- A University Lecturer in Marketing at MQU, USyd & UTS
- A Startup Founder & Mentor with Stone & Chalk, UTS Startups and River City Labs
- An Aspiring Subject Matter Expert in the practice of social selling and social influencing
- An Avid Volunteer with various Charities & Universities
I have hopes to one day, complete my Doctorate in Marketing too.
I look forward to connecting and building a relationship with you.
VR
scaleMatters is the world's first Go-to-Market Optimization Platform proven to improve B2B marketing & sales efficiency by 20% (minimum). Visit scalematters.com to see how.
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