VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Data-driven Content Marketer | Social Media Expert | Audience Advocate
I'm a PR-minded marketing professional that loves bringing a brand to life.
I excel in digital marketing with a focus on content and social media. I understand how these elements are just one integral part in marketing and communications.
Working closely to a companies audience allows me to understand their wants and needs to ensure the appropriate content is being curated.
Head Of Account Management | Belkins - #1 Ranked Appointment Setting Agency | TOP-50 Service Companies Globally 2023 by Clutch
I am currently working in the B2B sector focusing on sales, automatization, and data analysis. A strong background in science gives me a unique skill set that allows integration of strict scientific methods combined with thinking out of the box to achieve the highest results in any industry.
Yuri Yushkov brings more than 25 years of international management experience in software and technology development for Fortune 500 companies, Midsize firms, and SMBs. His experience in both B2B and B2C solutions is bold and deep. With a Master's in Physics and Computer Science, he assumed an instrumental role in banking and financial technology market before founding his own software and technology consulting firm in 2004. With his rich knowledge, Yuri has garnered a stable of cutting-edge clients who have harnessed technology to create innovative and profitable solutions for growing their businesses. His technical expertise includes IT services, cloud, software architectures, systems integration, process management, e-commerce, and user interfaces. Yushkov is an expert at managing software product development teams and service delivery operations. By leveraging US and Global software development, he has provided enterprise solutions for a variety of businesses including Walmart, HP, Apache Corporation, Charter, Harley Davidson, and more.
Keywords: Iouri Iouchkov.
I craft compelling stories about products, ideas and uncanny bits of insight.
I've made forays into design, marketing and software development and found that I thrive in situations where great design and great storytelling are intertwined.
I love reading about weird and interesting topics and enjoy exploring technical and esoteric concepts. If you need a difficult subject broken down into a reader-friendly digest with attractive audio-visual elements to sweeten the experience, then you don't need to look any further.
Let's get in touch.
I understand your customers and know how to translate product features into the values they desire.
Working in a B2B SaaS company, I am a Product Marketer with excellent content creation skills.
I handle tasks covering competitor intel, ICP and buyer persona, GTM strategies, thought leadership content, and UX copywriting.
Check my journey below 👇
Interested? Send me a PM and let’s talk🙋🏻♀️
Experienced marketing manager with a demonstrated track record of successful management of big-budget B2B online activities and strategic client management. Deep understanding of all digital marketing aspects including strategic planning, lead generation, SEO, Marketing Automation, lead nurturing, product marketing, customer acquisition, and content.
* Growth Marketing, Demand Generation, ABM, Lead generation, Marketing-Sales, Product Marketing, Team Lead, Linkedin marketing, Facebook ads, Google ads, b2b marketing, tech advertising, Bing ads, Ad tech, Team management
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