Top Resources - Product Marketing [2023]
Updated Dec 5, 2023 10 entries
Top Resources - Product Marketing [2023]

These were the most popular resources among product marketers in the last 12 months.

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The Definitive Product Launch Checklist

Guru's definitive product launch checklist is here to help all revenue teams master the art of the new feature announcement.

Article
How Psychographic Segmentation Powers Up Your Marketing Strategy

In this guide, we'll explain what that means, why it's so crucial for understanding and reaching customers, and how businesses can use it to make their marketing efforts much more effective.

Article
14 use-cases for Interactive Demos across your funnel

Get your product out there in the world! Your entire revenue strategy from the top of the funnel on down relies on providing information to your visitors and buyers on exactly what they're looking for.

Article
Proven Customer Marketing Examples to Try in 2023

Use these real-world customer marketing examples to inspire your move to becoming a customer-obsessed organization.

Article
5 Key Considerations for Leveraging AI In Content Operations

Discover how AI is revolutionizing content operations in 5 key ways, and learn
how to evaluate which AI tools are right for you.

Article
What is a customer journey map and how to make your own [examples included]

Customer journey maps are a powerful tool to understand and meet customer needs. Learn how to make your own customer journey map.

Article
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns

You don't need to spend hundreds of hours doing research. There are only four questions you really need to answer to get started.

In this interactive session, Katelyn Bourgoin, Founder of Customer Camp, walks you through her own recent buyer journey.
Then Katelyn and Amanda (SparkToro's VP of Marketing) and brainstorm potential marketing campaigns.

Webinar
The Ultimate Guide to Content Marketing Strategy

This step-by-step guide teaches you how to build a content marketing strategy and grow your audience.

Article
State of Content Report '23

Discover the latest insights and trends in marketing and marketing technology in the inaugural edition of the State of Content report.

Report
Top AI use cases in marketing to elevate your 2024 strategy

Deep dive into AI marketing to check out practical use cases top-of-mind for marketers as they prepare for 2024 to meet goals head-on.

Article
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