These were the most popular resources among Product Marketers in the last 12 months.
When you sign up for The Juice for free, you also get:
- The ability to follow an unlimited number of topics, brands, and creators.
- ONE email digest and feed where we deliver everything you follow.
- Automated summaries of content to deliver a pulp-free experience.
- Access to curated resources personalized for your role and experience.
There's so much information out there about how to build a content strategy. Here's everything you need to know from how to build it, content types, terminology breakdowns and more.
Understanding their customers' buying triggers is a massive competitive advantage, yet many marketers are missing out.
An ideal customer profile (ICP) is a template of companies likely to benefit the most from your product, and in turn, are also the most lucrative customer for your business.
Zeta Marketing | Using retina images for email is a great way to increase subscriber engagement, add value, and elevate the authority of your brand. Especially when your readers are using high-DPI displays. Learn more in this featured article...
Want to turn your buyer research to actionable insights quickly? See how to use The Trigger Technique to turn customer stories to marketing ideas that work.
What is lead scoring, and how can events be used to score leads? Learn the basics of lead scoring, how to calculate a lead's score, and where events come into play
