What is market research and how to do your own without breaking the bank? Follow this 4-step guide with a real-life example to conduct market research in no time.

The "writer brain" helps content marketers in the early part of their career, but, left unchecked, it hinders them in the latter stages.

SEM is a critical marketing play, and here are the components of a successful SEM strategy (plus the top SEM tools to help you save time).

Learn how to put an effective lead tracking process in place as we walk through eight best practices for tracking sales leads.

Is your PPC strategy ready for this shopping season? We've seen several consumer behavior changes this year as a result of the economic downturn and other macroeconomic factors that make this shopping season unlike any other. So we need real data from someone who actually knows and understands those changes and provides us with suggestions to better prepare for this shopping season. And who better to learn all of that from than Google? In this episode, we spoke to Willie Booker, Product Strategy Lead at Google to learn the trends and best practices for this holiday season, and Andrew Lolk, Founder of SavvyRevenue to understand how agencies are preparing for the same.
Tune into this episode to learn: - How consumer behavior in 2022 changed from previous years - Performance Max best practices for ecommerce advertisers - How to segment campaigns for better performance and more

Exploring a tool like HubSpot but wondering how much it costs and what you get? You're in the right place.

Here's the full episode and transcript of our 49th PPC Town Hall where our panelists discuss Google's latest update for Responsive Search Ads and how PPC marketers should make the transition.

Kasim Aslam and Patrick Gilbert reveal how they're making the transition to automation in terms of strategy, people, tech stack, etc., and how they're measuring and seeing success in the process in their agencies.  
P.S. Kasim also spills the beans on the #PerformanceMax strategy he applies at his agency.  
Tune into this episode to learn: 
- What should your agency do and not do in this automation era? 
- Why and how to do better attribution and measurement? 
- What skills should you look for when hiring? and more.  
Our expert guests: 
- Kasim Aslam, Solutions 8 
- Patrick Gilbert, AdventurePPC 
Resources:

https://adventureppc.com/blog/bootstrapping-a-custom-attribution-solution-for-a-dtc-brand
https://www.joinordiebook.com/
https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560/ref=sr_1_1?keywords=How+Brands+Grow&qid=1660227941&sr=8-1
https://www.youtube.com/watch?v=Q4FsRKxUtIQ

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 
► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 
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