CDPs are more popular than ever before. We know you might have some questions so weāve created this playlist to help. No matter how much or how little you know about CDPs, these are the pieces our team found most helpful as you navigate Customer Data Platforms in 2021.
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A CDP is a packaged software that brings together data from any source to create an ongoing, integrated, and easy-to-use customer database.
To help you make an informed decision about which customer data platform vendor is right for you, here's a breakdown of the 4 types of CDPs.
If you're looking to implement a customer data platform but aren't sure if you're prepared for it, this guide's for you.
Customer data can be your best friend when used the right way. Leveraging data is now one of the most effective ways for brands to understand their
Before implementing your customer data platform system, consider these three areas. The results will be enormous.
Marty Kihn joins hosts Bobby and Cole to share his expertise on all things CDPs. Marty is the author of the book, "Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement," and SVP Strategy, Marketing Cloud at Salesforce. They discuss what a CDP is (what it should do and shouldn't do), use cases for each type of CDP, building a CDP vs buying one, determining if you are ready for a CDP, and clearing up some common misconceptions.
Together, CDP and Interaction Studio form an incredibly powerful personalization engine. Learn what each of these tools offer, and how they can take your personation to the next level.
Learn how embracing a customer data platform can support your B2B sales efforts.
Due to financial institutions moving into the digital landscape, customer data platform will be involved. See how it extends relationships.
