Our friends at Pavilion are hosting the essential CMO Summit for the world’s leading marketing executives.
We’ve gathered some helpful content from our friends at the event. Whether you’re a CMO, Marketing Leader, or just launching your marketing career, these resources will help you.
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Insights from sales leaders as to the biggest challenges that they face when establishing revenue plans and how to overcome them.
With Q1 behind us, we now have less than 90 days before the end of Q2. And so, the cycle begins all over again... A new quarter, new targets to hit.
Read the findings from Winter 2024 edition of GTM Partners' Benchmark Report, including: 1) Forecast & guidance for 2024 2) revenue benchmark data from over 300 companies 3) layoffs and cutbacks subside 3) efficient growth trends 4) data on partner-led growth 5) new research: customer growth.
Andrea Kaya from Help Scout joins Topline to discuss the shift from growth at any cost to profitable efficient growth (PEG) and share tips on tackling churn and improving your CAC-to-LTV ratio. The group also discusses the latest revenue attainment data from Pavilion's March Pulse Report.
![[Topline #50] How Help Scout CRO Andrea Kayal is improving their CAC payback period](https://main-app-production-public.s3.amazonaws.com/nuyz36rlb5jsc4kok0ola1ewheyc "[Topline #50] How Help Scout CRO Andrea Kayal is improving their CAC payback period")
Any sales team can (and should!) bake MAPs into their process. Here, we'll dive into the obstacles teams face when implementing plans, plus five best...
Jen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company.
In their Guide to Crafting Culture, Help Scout distilled 12+ years of remote learnings into actionable takeaways for leaders and teams.
Learn how to:
1) Save time and collaborate across timezones with better communication
2) Set up your remote work systems and processes, from hiring to compensation to team structure
3) Build a strong customer service culture and prevent customer-facing teams from experiencing burnout
4) Shape your company culture around core values that motivate the whole team
Hear Zachary Dammann, Sr. Revenue Operations Analyst at Lattice walk through Lattice's journey with LeanData, and how integrating BookIt into their tech stack extends the value of LeanData's capabilities to manage all steps in their buyer journey. Hear about Lattice's journey with LeanData, and how integrating BookIt into their tech stack extends the value of LeanData's capabilities to manage all steps in their buyer journey.
Qualified Demand Gen Visionaries Podcast
On this episode, Kyle shares his experience with acquisitions, how he adapts demand gen strategies across companies, and advice for a winning ABM stack.
