A major component of developing a solid podcast strategy is understanding your customers' wants and needs. What are your customers looking for in a podcast? What podcasts are available? What topics are your customers interested in? How often do they want new episodes? But how does your team get this data? How can you ensure your podcast strategy aligns with what your customers want and need? The answer: A competitive benchmark report.

​​Discover proven strategies for generating revenue from your branded podcast, as we explore monetization methods, including sponsorships, events, premium content, and more, to help you turn your podcast into a profitable venture.

Discover 10 essential podcast planning tools for marketers to streamline content creation, captivate your audience, and boost your marketing strategy.

Free Podcast Marketing Tactic Planner that includes marketing tactic examples, a planner for your tactics, and a results overview chart.

Explore 9 strategic ways to integrate podcasts into your content marketing strategy. Learn about accompanying blog posts, repurposing content, social media promotion, collaborations, storytelling, and more. Boost your brand's reach and engagement through podcasting today!

Although there are a lot of different podcast formats, many podcasters start off with an interview-style show. And it's a good format for a company to use as their initial approach. But even though many podcasters start off with interviews, this doesn't mean the format is easy. It takes work to refine your interviewing skills. And it requires a lot of practice to make it your podcast interviews feel more like a natural conversation.